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Welcome to The Style Guide! The Style Guide is for men who want to dress better every single day — no matter the season or situation. Editor and Founder Beau Hayhoe curates expert personal style suggestions, deals & steals, helping guys tackle the in’s and out’s of menswear.
This site first operated as Siblings with Style from August 2013 to April 2015, featuring a combination of men’s and women’s outfit posts, style suggestions and “his-and-hers” features. It’s gradually transitioned over time to the site you see now — one fashion PR pro/men’s style writer/ex-journalist’s take on men’s style trends, deals, steals, outfit suggestions, up-and-coming brands — virtually anything under the umbrella known as #menswear. I’m Beau and I live in Brooklyn, NY, where I enjoy live tunes, great beer and a nice menswear shop visit (often in the same day). I’m a graduate of Michigan State University (GO GREEN!) and a lover of all things men’s style. I like continental and classic takes on modern staples, and my goal is to one day own the Bond peacoat. In my spare time, I attend GQ Insider events and write for the Men’s Health MVP Network (more on that below). At my day job, I handle all things social media for a number of clients at Coyne PR.
New to the menswear game or a seasoned vet? Settle in and stay awhile — The Style Guide features product reviews, online shopping picks, weekly style suggestions and reading roundups, among lots of other content for beginners and old pros (head here for a further synopsis). You’ll also find an ever-growing lineup of brands & companies that provide awesome style and accessories for the modern man via the Approved Brands page. Throughout the site, my goal is to combine an eye for style and a nod to current trends with the need for a budget (most of the time) — and, lest we forget, a zest for having fun and exploring brands big and small.
For more of my style-related writing, check out my bylines at GearMoose.com, Dappered.com, Effortless Gent, Genteel Flair, VOUCH Mag and GearHungry. For other lifestyle musings, head here for my Men’s Health MVP Network posts on a variety of topics. Have a question, a site suggestion or the need to say ‘Hi’? Follow me on social media (@BoKnowsClothes) or shoot me an email via the Contact tab above — I promise I’ll write back!