While some brands have taken a step back from the madness that is both Black Friday and Cyber Monday (and kudos to the folks from REI and elsewhere), others have been going full-tilt on sales since the week before Thanksgiving. So shopping around these times should always be about balance. Having covered some Black Friday madness in my past life as a student journalist, it’s certainly stuck with me, and the same craziness can still apply to online shopping when brands push deals so early. I’ll definitely be doing some shopping too, and my thought is this: Check out the brands you like, peruse through the offerings and if you’ve shopped there before and had your eye on something — now’s the time to get it while saving some cash. It’s also a great time to find out about new brands, who often offer nice deals to entice shoppers. What follows below is a rundown of brands that meet the tricky balance between quality and price — so there are some familiar names, to be sure. Yet, that dependability and reliability can be welcome in the world of online shopping. What deals do you have your eye on? Let me know and thanks for reading! Happy shopping.
The Deals:
Frank & Oak: Extra 15% Off Sale Items with Code EXITROW; New Customers Get 25% Off First Purchase with code FNOFIRST25
What To Look For: Discount Knitwear, Tailored Wear & Sweaters

A glenplaid sweater and a colorblocked henley are but two of the picks you should look for from Frank & Oak.
J. Crew Factory: 50% Off Everything Sitewide; Free Shipping on Orders of $50 or more w/ code SHIPGIFTS
What To Look For: Casual Shirting and Sweaters
J. Crew Factory indeed does get things right when it comes to the balance of quality and price they provide — some of the items on-tap are mighty similar to what J. Crew itself produces. The brand’s sales are notable for both their frequency and the markdowns they provide, and this year’s offering is no different — they made this list last year for that same reason. And if it’s a basic wardrobe refresher you need, something like the slim washed shirt pictured on the right would be a very solid, four-season purchase for under $30. Conversely, if you wanted to dip your toes into a trendier style without throwing down a lot of money, the brand has this sharp Fair Isle number on tap.Bonobos: 30% Off Sitewide w/ Code MONDAY (Up to 60% Off Sitewide)
What To Look For: Splurge Outerwear and Knitwear
There’s no question that Bonobos’ product offering and design has expanded markedly from the stellar pants it started out selling (in the interest of full disclosure, I interned for the brand in 2014, but that in no way impacts my view of them). For as great as that’s been, some of the brand’s prices are still just a bit much. That’s why, given the discount they’re offering, it makes sense to pick up a staple piece of outerwear like the Mainline Topcoat. It’s an elevated take on a topcoat you can wear with everything from a grey crewneck sweater to a crisp blazer. And yes even with that 30% off code, it’s pricey. But it’s a great investment piece. And a heads-up that you can knock 35% off your purchase of $500 — so maybe throw in a pair of socks? In that same vein, the brand’s knitwear is well-made yet also often pricey — this is another time to perhaps snag a more expensive piece you’ve had your eye on, like this waffle henley or a reliable and warm-looking navy bomber jacket. Of course, don’t sleep on the brand’s classic chinos or its corduroys or versatile brushed buttondown shirts.JackThreads: 50% Off JackThreads Cashmere Crew & Vee Sweaters; Various Sale Deals [90% Off Warehouse Items, 70% Off Outerwear, 60% Off Boots and More]
What To Look For: JackThreads Collection + Third-Party Footwear

You can snag two sweaters for the price of one from JackThreads’ new menswear line. Photo courtesy of the brand.
Where Else To Look: Old Navy (40% Off Everything, No Exclusions), Target (30% Off New Styles & More) & H&M (20% Off Orders of $25 Or More w/ Code 2020, 30% Off Orders of $30 Or More w/ Code 3030, 40% Off Already-Reduced Sale Items w/ Code 4040)

A striped henley from Target, a solid chambray from Old Navy and basic sweats from H&M — all with the chance for discounts today.
And it’s worth one final mention that more premium retailers like Todd Snyder often offer up sale items at even further discounts than usual — this writer was able to snag a sweater for $50 that was originally priced at $175 last year. The same can be said of some of the more premium American brands we all know and love, like Allen Edmonds (sale shoes as low as $125) and Apolis (20% off sitewide through the end of Monday). If you’re in need of a less dressy footwear upgrade, Brooklyn’s own GREATS has a series of tiered deals going on throughout the day, including some discounts on its premium Italian-made sneakers. Move quickly and you might be able to solidly restock and refresh your wardrobe with enough leftover for Christmas gifts (hopefully).
How much Cyber Monday shopping will you be doing this year? What go-to brands do you look for?