Sometimes in my freelance writing pursuits, there’s an unusual (on the surface) yet much-welcomed intersection — like that of the spirits world and the menswear world.

Both are deeply committed to craftsmanship and quality, both tend to stand the test of time when done the right way, and one often makes for a natural fit with the other (wearing a finely tailored blazer to sip some small-batch bourbon, or sporting a rugged waxed trucker jacket in a color inspired by bourbon, for instance — like the classic Huckberry trucker jacket shown below).

It’s intoxicating stuff in my book, and the start of New York Fashion Week brought with it a perfectly natural crossover: Once again, Woodford Reserve partnered with fashion designer Sergio Hudson on a roaring kick-off to a busy stretch of days in the #menswear world. The partnership kicked off in earnest last year, and it’s made a welcome return as we blitz through a speedy version of the Friday Read.

On the heels of the release of Woodford Reserve Double Double Oaked — a deliciously rich bourbon now available nationally for the first time — the designer and the lauded bourbon maker took over a vast warehouse space on Manhattan’s west side. Ringing in fashion week has never been more fun, or more delicious in terms of libations, at least in my book.

It also presented an opportunity to chat with industry icon and bourbon veteran, Woodford Reserve Master Distiller Elizabeth McCall. The experience was illuminating and a major treat –and the latest from Woodford Reserve lived up to the hype, and then some.

And of course, I broke out a few of my favorite style essentials for the occasion, including some crisply cut Tecovas Chelsea boots, trusty Flint and Tinder 365 Pants and a Todd Snyder denim shirt. The rest of the way — as you know if you follow me on Instagram — I’ll be rocking the latest and greatest from the new Huckberry and Flint and Tinder winter menswear collection, which boasts burly flannel shirts, sturdy waxed outerwear, cozy cable knit sweaters and more.

It’s all up for grabs, it’s ready for the great outdoors and it really feels as if it’s all happening this weekend, from NYFW to Super Bowl Sunday. Again, be sure to follow me on Instagram for the latest and greatest.