As I scour the market for prime finds of all sorts, across all categories — from my passions, like flannel shirts and whiskey and benchmade boots, to grooming must-haves and other daily essentials — I’m always impressed by how some companies stay steadfast and double down when it comes to doing things the hard way, the right way. That’s where my good friends at All-American Maker now enter the fray, and I think you’re going to love what you find.

That’s not just hyperbole: As we tend to find out during the aptly named Friday Find series, it’s the often-unheralded brands striving to make a difference that tend to impress me the most, be it a commitment to quality and craft or USA-made production, or a supreme dash of all three.

And when you consider the sometimes-tricky category of beard care for men, doing things with better ingredients in the U.S. of A presents its own share of obstacles — obstacles that the good folks at All-American Maker are tackling head-on.

And while the brand offers a run of handsome candles in rugged tins, plus hand and body balm and excellent solid cologne, it’s the lineup of beard care essentials at AAM that have caught my eye (and the attention of my facial hair!) as of late. More specifically, its All-American Maker Beard Balm is a surefire winner, a simply excellent beard balm available in a range of rich, masculine and yet versatile scents for the well-groomed, well-dressed modern man.

I’ve had the chance to try the lineup of 100 percent USA-sourced and crafted All-American Maker Beard Balm, with some outstanding results just this week (keep an eye out for more on the brand over on my Instagram Stories).

With distinctive and lovely scents like Alpine Juniper & Cypress, plus personal favorites like Tobacco & Bourbon, there’s plenty of care and quality in every 2oz. tin of All-American Maker Beard Balm, with ingredients like beeswax and coconut oil for a soft, nourishing approach to taming your mane.

Each scent is pleasing and lingering, while the beard balm provides softness and shape, a must for any guy with a growing mane. The next time you crave an upgraded beard care experience with plenty of steadfast commitment to USA-made quality and craft, reach for All-American Maker’s Beard Balm — consider this a ringing endorsement.