When one surveys the world of online men’s retail, there seem to be two main approaches out there in the digital realm — traditional brands who go brick-and-mortar and use their websites as an extension of the brand (like J. Crew, for instance) and brands that aggregate lots of other great brands into specific categories under one roof.

Plenty of sites have undertaken that mission, but East Dane is one that’s particularly new (and noteworthy) in the world of men’s style. Launched in 2013 as the male partner to the female-minded Shopbop.com, they take an extremely well-curated approach to men’s fashion — mixing heritage brands alongside high-fashion outlets equally well.

They offer everything imaginable under the sun (and in the snow), from stylish boots to men’s jackets. They’re even offering 50% off men’s products on the site — knocking a decent number of prices into attainable (but still splurge-worthy) territory; note that this is a section that’s live on the site all the time. There’s an even better way for you to get in on the fun though, thanks to an East Dane giveaway I’m running alongside Nak Online Branding!

Just let me know your favorite product from the East Dane site in the comments below (feel free to include a link, if you’d like!), and 4 winners will be chosen at random to receive a $50 East Dane gift card! This is a pretty neat opportunity to knock some cash off that investment piece you’ve had your eye on. Let me know your thoughts below and thanks for reading!

UPDATE: Thanks to everyone who participated and left comments below! This contest is now closed, but look for future opportunities within the coming weeks and months. And most importantly, congratulations to our winners: Jesse, John, Jared and Cameron. Thanks again, and stay stylish!

-Beau