Some of the best menswear deals actually seem too good to be true, be it the recent onslaught of Black Friday and Cyber Monday deals or something with a bit more longevity, like the watch shopping wonder that is the Shinola 10th Anniversary Sale.

Known formally as the Thank You Tenfold Event, it’s been running for some time, giving you the chance to get deals on a new all-black Shinola Runwell or even the special-edition Shinola Runwell 10-Year Watch. And now, the Detroit-based lifestyle brand — and one of my favorite online brands, period — just extended this sale, and it’s quite the doozy.

Take 25 percent off sitewide (with some exclusions, however) on the best watches for men, some of the best leather goods, top-notch holiday gifts and more (like a super-cozy Shinola blanket, for instance). The quick way to look at things is this: If you’ve been on the hunt for a new watch, or the perfect gift for the watch lover, the Shinola 10th Anniversary Sale is as good as it gets.

Since you’ve got quite a few selections to sort through online, go ahead and click on through right now — that’s all I’ve got today, since wonderful watch shopping awaits. As for me, I’d go with some savings (of more than $500) on the Shinola Bronze Monster GMT, but that’s just my personal take. Cheers, my friends!