In the crowded world of menswear, it’s always worth taking a closer look at a brand that’s committed in steadfast fashion to sturdy, overbuilt gear, in the best way possible. That ethos certainly rings true when it comes to my friends at Triple Aught Design, the San Francisco-based menswear brand with a deep focus on tactical, performance-inspired, absurdly rugged gear fit for situations on land, in the air, on the trail and across the globe.

Lofty praise though that might be, it’s selections like one of the best denim jackets, or one of the softest yet most durable cotton henleys, or even a pair of the best selvedge jeans for men, that cement the company’s vision centered around performance and style.

And that’s what makes the Triple Aught Design Equinox Shift Sale so worth shopping — for the next three or so days, take 25 percent off sitewide on a stylish, hard-wearing, rugged assortment of gear, from your new favorite denim jacket to a tactical field coat, expertly fitted jeans and chinos, sleek base layers and much more.

While there are certainly some exclusions when it comes to savings on durable, rugged gear aplenty, the Triple Aught Design Equinox Shift Sale is perhaps the best chance in a good while to equip yourself for the season ahead, be that with sharp cargo pants, the company’s famously tough Ranger Jacket or the sturdy, endlessly wearable Haven CPO Shirt.

It doesn’t hurt that the offerings up for grabs at the Triple Aught Design Equinox Shift Sale are perfectly suited for the season ahead: Think strong-yet-supple cotton twill shirting, tough-as-nails work pants, even hard-working bags and everyday carry essentials.

It’s almost the Triple Aught Design way, at least in my experience: If you can think of a seasonal adventure or scenario where things could be upgraded significantly through tough-yet-stylish gear, then I’d wager the Triple Aught Design Equinox Shift Sale has something for you across the next few days. 25 percent off on some of the best gear for men beckons.