Today’s message really is quite simple as we head into a momentous holiday weekend — it’s the right time to shop American-made menswear, to focus on rugged gear that gets the job done and requires just a bit more care and effort to get precisely correct.

It’s time to embrace the climes of the season with breezy but hard-working short-sleeve camp collar shirts, the perfect vintage-style T-shirt, even sturdy canvas work pants and the right trucker jacket for days on the road and brisk summer nights around the bonfire. What brand can do all of this and more, you might ask? That’s simple: It’s one of my favorites, Devium USA, founded in Truckee, California in 2014.

Yessir, that’s right: It’s time to embrace Devium USA menswear, as my past Devium menswear reviews have dove into the brand’s modern history of hard-wearing clothing made with a substantial difference you can feel.

From Devium’s buttery soft yet well-made, American-made men’s T-shirts to staple pieces like the Devium Lombard Short-Sleeve Shirt, there’s a commitment to all-Americana style and dependable construction that’s getting harder and harder to find these days.

With the right fabrication and the right commitment to fabric quality across the board, from head to toe, Devium USA just does things a little differently (or a lot differently, compared to brands that might be looking to cut corners). Devium USA menswear is sturdy and strong yet supple when needed, especially pieces like the fall and winter-ready Balboa Flannel Shirt, while its retro-tinged Sidewalk Tee feels like I’ve had it for years, in the best way possible.

When the going gets tough and when it might not seem easy to find menswear that’s better-made in every sense of the word, that’s when I suggest you go back to the drawing board and take a closer look at a new favorite brand like Devium USA menswear. Investing in the best and investing in American-made menswear will assuredly pay off, at least this weekend. Cheers to the holiday ahead and to a stylish, USA-crafted summer.