It might just feel like another sweltering summer weekend, but believe me when I say it’s not just another sweltering summer weekend. How so? Well, the Huckberry Annual Summer Sale is taking place, and like all things to come out of the hallowed digital halls of the famed retailer, it’s packed with some of the best gear and the best prices you’re going to find anywhere. Huckberry boasts that the Huckberry Annual Summer Sale gives you thousands of deals at up to 35 percent off, which is truly astounding when you consider the versatility and range you’re getting. It nearly goes without saying, but this is one of the best menswear sales of the moment, and not to be missed. It also happens to be the perfect way to start a breezy and laidback weekend, so be sure to kick back and start adding a few items to your cart.

I’ll certainly be coveting a few pieces from that sale (OK, more than a few) as I stay busy and try to stay cool with various writing pursuits. If you haven’t already subscribed to my music and menswear newsletter, The Style Guide In Brief, I’d hop on over and do that in advance of tomorrow’s Saturday dispatch (if you follow me on my music Twitter account, you know it’s absolutely one of my passions). I’ll also be quite busy researching and planning stories for the likes of Maxim, AskMen and Fatherly, so keep an eye out for those bylines from yours truly, too. Of course, it’s not a summer weekend without a little fun in the sun, so I plan to down a cold beer or two at a favorite brewery, like Threes Brewing. What’s on your weekend to-do list? I can think of at least a few items, starting with the rest of my picks for today’s Friday Read. Cheers to summer, my friends — stay cool!

• I mentioned earlier that I’d be staying busy writing for Maxim and other sites, and I’ve certainly done that heading into this weekend. Now, if you read the blog, you know that Mack Weldon makes some of the best men’s basics and plenty more. But what if I told you they were going a step further in that approach and really creating an entire system of easy-to-wear, mix-and-match menswear staples? I talked in last week’s Friday Read about the Mack Weldon Daily Wear System, but I got to take another dive into it this week for Maxim. Give it a read and start shopping, folks.

• How’s this for some stellar everyday carry gear for your weekend? I’m talking, of course, about the new collaboration between Herschel Supply Co. and Birdwell Beach Britches, a perfect blend of old-school beach gear like totes and T-shirts, done up in classic colors and made from the very fabric that Birdwell popularized in its first board shorts in the 1960s. You’ve got to see it to believe it, so head over again to Maxim to gear up for that next coastal vacation.
• Here’s one for all the craft beer lovers reading my blog (and a word to the wise: I talk about craft beer in my twice-weekly newsletter, too!). Beyond just my newsletter, I wrote for Fatherly — a terrific lifestyle site for parents and guys of all ages — about the best hazy IPAs for summer. Trust me, these belong in your beer fridge, and I think you’ll find something to enjoy among my list of eight favorites. Cheers!

How’s this for a quick summer closer to your weekend guide? Hopefully, you’re paying more attention these days to how and where your stylish sneakers are made. If that sounds like you as a consumer, you’d do well to read my guide to the SeaVees Seachange Sneakers, some of the most sustainable sneakers on the market. They’re the right pair to wear when you want a set of knockaround kicks that look great, can take a beating and are made with eco-conscious materials in mind. With that being said, it’s time to launch in the weekend. Thanks for reading!