If you’ve been scouring the market for the best menswear deals — especially from ultra-premium brands that tend to retail for a pretty penny — then today’s Sunday Sale has precisely what you need. And the timing couldn’t be better, as we roll into a holiday week and prep for a busy, stylish holiday season.

When times like these come around, I tend to keep a weather eye out for a deal — a deal kind of like the Billy Reid Black Friday Event.

The famed menswear designer, who puts luxe spin on timeless classics, is offering up a real double whammy of a Black Friday menswear sale, including 20% off orders of more than $400, 30% off orders of more than $800, and 40% off orders of more than $1,200. Those are savings not to be missed, even if the award-winning brand tends to stretch your budget a bit at full price.

Those savings also extend to the best menswear gifts for him (or just something special for yourself), including Billy Reid men’s shirts, a pair of the best jeans for men or a rugged Billy Reid sweater. The great news is, you can get those savings online right now — or else in store at Billy Reid, and the designer’s retail locations are a refined, timeless setting (as seen above, of course).

But while we’re here, why not cruise through one of the best online menswear shops and stock up on the best holiday style essentials, yes? Sounds like a plan to me — and good luck out there, my friends!