If you’ve been paying attention to the menswear world or searching for, say the best men’s jeans, perhaps you’ve noticed something specific to this time of year. It seems that earlier and earlier each year, your favorite brands (and some of the best online menswear shops, at that) start to offer the best Black Friday and Cyber Monday deals.

Is this a bad thing? If you ask me, and if you shop with opportunity in mind, it’s merely another chance to put your shopping skills to the test while building out your wardrobe of men’s style essentials. And if that wardrobe could use a new pair of stylish men’s jeans, or at least a refresh, then Mott and Bow is the place to go right now.

That’s right: The brand that makes some of the best everyday men’s jeans and even one of the most comfortable men’s hoodies on the market is holding a rare full-site sale, and these savings are assuredly not to be missed. Starting right now, you can get up to 40 percent off the best men’s jeans and T-shirts, and the sale is truly customizable down to the last pick.

That’s because you can choose from T-shirt bundles, underwear packs or even a combination of Mott and Bow T-shirts and the best jeans for men. I’d say this is an ideal opportunity to shop and save, whether or not you’ve tried the brand before (I’ve got plenty of Mott and Bow reviews that dive into what makes this NYC brand tick). Oh, and this Mott and Bow sale even includes stylish Mott and Bow women’s denim and T-shirts, in case you need to shop for that special someone in your life.

The best part is, you can get true mix-and-match combinations, like a Mott and Bow tee, plus a pair of jeans and a pair of the best chinos for men. How’s that for seasonal savings? They’ve even thrown in added bonuses like free shipping, and the ability to shop individual pairs of denim is also a huge benefit of the Mott and Bow Black Friday sale.

In the days ahead, new denim should certainly be on your radar, and the brand making some of the best jeans for men is an ideal place to start your search.