My friends, that headline might sound too good to be true, but trust me when I say it’s certainly not — these rugged, stylish hiking boots from FRYE really are just about 70 percent off, marked down to under $130 from an original price of nearly $400. It’s an astonishing deal on some of the best boots for men, if you ask me, and I already can’t get enough of FRYE men’s boots.

Perhaps you’re well-acquainted with the fact that the brand makes some of the best boots for men, with an emphasis on heritage production in the United States. I’ve been a fan for years, and love their use of rich leathers, high-quality construction and throwback-minded, classic styles (like these alpine-inspired hiking boots).

If you’re not familiar as of yet though, consider this as fine a time as any to truly hop on board by shopping the FRYE Bowery Hiker Boots.

What gives these rugged-meets refined hiking boots a leg up on the competition? The rich Cognac leather is a big boost in terms of style points, while Goodyear-welted construction makes them resoleable and infinitely wearable (and durable, for that matter). The FRYE Bowery Hiker Boots also boast timeless details like functional D-ring lacing, and lest we forget, the leather on these hiking boots is waterproof for added utility.

And it bears repeating that the price tag on these next-level hiking boots is out of this world: Accordingly, sizes are moving quickly, so do your footwear rotation a favor and add these unstoppable, heritage-quality boots to your rotation.