The Friday Read: A Visit to NYC’s New Wonderland Bar & Labor Day Weekend Menswear Sales

Photo: Patrick Dolande/Courtesy of Wonderland NYC

My friends, welcome back to another edition of the Friday Read, where we (and by we, I mean me) cover a bit of everything under the sun these days, from menswear to spirits and occasionally, fine dining. Often, all three go together quite handily, as I’ve found out through my many freelance writing pursuits — and my coverage of spirits, food and drink over at Maxim.

Today, we’ll step away from typical menswear coverage towards something sure to whet your whistle, so to speak (for a dash of men’s style coverage, click that link).

My passion for spirits fortunately (and rather incredibly) opens up a great deal many doors, like the chance to imbibe and sip at some of the finest restaurants in New York City. That’s never a bad way to unwind ahead of a busy Labor Day weekend, and it’s often made all the better by the companionship of my blonde-haired sweetheart Mary, a lover of fine food and drink herself.

And that led me earlier this week to the immersive, whimsical and impressive Wonderland Bar NYC, a just-opened East Village experience that’s a step up from the more typical dive bars of the surrounding area.

For one, it boasts a menu helmed by Michelin starred chef Peter He — if you’ve been watching “The Bear” or following along with the restaurant industry at large, that’s a major deal. This new spin on a Sichuan gastropub lives up to the hype, and then some.

Wonderland Bar NYC review.
Photo: Patrick Dolande/Courtesy of Wonderland NYC

Its cocktails are theatrical in nature from start to finish, presentation very much included, and its food menu (divided into hot and cold plates) also adds some serious flair to the dining experience.

Just witness the flaming orb presentation of the incredible Shiso Leaf, boasting gin, shiso leaf, peach, ginger, syrup and lime in, well, an orb surrounded by a flaming garnish (you can see more on my Instagram, or at the top of the page, of course).

The New Fashioned, delivered in a smoking decanter and boasting a blend of truffle-oil-washed bourbon, simple syrup and bitters, also shines, while my personal favorite happened to be the blend of gin, ginger, cardamom, peach, passion fruit and lemon found in the All My Lovin’.

Mary also loved this option, and we both couldn’t get enough of the New Fashioned. There’s a nice divide between refreshing and crisp as well as savory, and all just so happen to pair nicely with Wonderland’s diverse food offering.

Photo: Patrick Dolande/Courtesy of Wonderland NYC

A selection of pleasantly spicy, savory bites complement these cocktails in expert fashion including the Chicken Skewers (a personal favorite) and the Peppercorn Squid, the most popular dish on the menu (and the favorite at our table).

But a true highlight, in rather astounding fashion, was the Kumamoto Oyster Ensemble, an oyster topped with uni and caviar. Yes, you read that right. If you love oysters, buckle up — while the serving size accounts for just one oyster, it’s absolutely astonishing.

The space itself, with a purple neon sign looking out over a ceiling adorned with greenery, is also eye-catching in its own right (especially if you dine in a booth styled like a bird cage). It’s a touch disco, a touch whimsical and truly wondrous.

Suffice to say, Wonderland delivers every step of the way: Presentation, flair, flavor and a seriously memorable atmosphere. It won’t be the last time you hear from me on this excellent new locale, so keep your eyes peeled for my byline.

Huckberry Labor Day Sale 2024.

Now, before I let you go — and before I let you start planning your next trip to the Big Apple, or at least your next night out in Manhattan, allow me to offer one menswear recommendation fit for a dive bar or a restaurant with Michelin cred. That, my friends, would be the chance to check out the Huckberry Labor Day Sale, where you can get an extra 15% off already on-sale gear at the lauded Huckberry Sale section.

It’s part of an action-packed slate of the best Labor Day menswear sales, including prime selections from brands like Todd Snyder and Taylor Stitch. And since it’s the last gasp of summer, it’s high time you added a few early fall selections to your cart, is it not? Cheers to the weekend, cheers to excellent food and drink, and cheers to excellent menswear close at hand all the while. Thanks, as ever, for reading!

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