If today’s headline made you do a double take, you’re likely not alone: We’re talking all about Line of Trade, but in a different capacity than before. You very likely recognize Line of Trade from the digital shelves of NYC retailer Bespoke Post, which trumpets small businesses, stylish subscription boxes of its own, and the coolest gear for men across the board.

That focus on American classics — from slinging T-shirts and flannel shirts to selling cool-as-heck valet trays, decanters and more — led the Bespoke Post team to form Line of Trade, and it’s now all grown up, so to speak.

You see, you can score rugged, classically cool menswear online right from the brand itself, a great excuse to revamp and re-up your winter wardrobe — starting with the Line of Trade Summit Flannel Shirt. Yes indeed, it’s great a time as any to get properly acquainted with the rugged, all-American retailer.

The company believes in menswear that’s built to last, not in chasing trends, and you can see that reflected right away in products like the Line of Trade Summit Flannel Shirt, plus a full lineup of best-sellers. Those best-selling menswear essentials include items like trucker jackets, sherpa jackets, heavyweight T-shirts and even a versatile pair of officer chinos modeled after old-school military pairs.

The great news is, the richly crafted Line of Trade Summit Flannel Shirt fits right in with each of those men’s style must-haves, especially in the cold climes of winter. The Line of Trade Summit Flannel Shirt, made from an exclusive pattern in super-soft, 100 percent cotton flannel, is a prized piece in my own wardrobe.

In one of several richly crafted patterns and colors, it’s got the ability to be worn on its own underneath a soft-shouldered blazer, or else atop a thermal henley. That pairing works well alongside, say, one of the brand’s waxed trucker jackets. It’s got a pleasing light weight to it — this isn’t a shirt jacket, but a flannel shirt you can layer comfortably beneath a hearty top layer.

A left chest patch pocket keeps things classic, while the length is perfect to wear untucked alongside your favorite pair of blue jeans (as I often do). If you’ve been hunting for a new favorite flannel shirt, one you can layer casually or dress up ever so slightly, and one that you can buy in bulk, so to speak, then I can confidently say the Line of Trade Summit Flannel Shirt is your best bet this week.