In the very same way that you put plenty of thought into the boots you lace up, the denim you wear, the henley you select and the hard-wearing waxed jacket that you rock during the brisk autumn and winter months, consider your everyday carry essentials just as vital. Of course, if you read this Brooklyn style blog, you know that all too well — in the best way possible.

And if durability and rugged appeal plus performance is the name of the game, then upstart watchmaker VERO Watches has just what you need to amp up your everyday carry, and then some. And in my experience testing out the handsome and reliable VERO Watches Daybreak 41 Watch as shown above, it’s a brand worth knowing, wearing and putting to the test.

You see, testing out the durable-as-can-be VERO Watches Daybreak 41 Watch has been high on my to-do list for some time, especially as I crisscross the country and the globe in my many freelance writing pursuits.

The company calls themselves “champions of the modern American field watch,” a claim that’s hard to dispute given their partnerships with everyone from the U.S. Forest Service (yes, really!) to Realtree’s rugged outdoor camo.

It all makes for compelling performance, style and utility, as the decade-old Portland, Oregon company looks to change the way watches are made, starting with flagship standbys like the VERO Watches Daybreak 41 Watch.

Boasting matte bead blasted stainless steel fabrication and an impressive 656 feet of water resistance, this reliable watch can go just about anywhere you like — I myself have worn it to Charleston, South Carolina dive bars and on cross-country flights without missing a beat.

The VERO Watches Daybreak 41 Watch is crafted from tough 316L stainless steel, while its DLC coated 60-click unidirectional bezel is firm, sturdy and designed to perform from sunrise to sunset (and then some).

The movement is Swiss-made but US-assembled with the rest of the watch, but the coolest part about the highly wearable VERO Watches Daybreak 41 Watch might be its fiery orange dial — there’s simply no other watch in my collection like it, which makes it a highly appealing prospect given its functionality and its blend of form and fashion.

SuperLuminova markings give the dial plenty of legibility, and it doesn’t hurt that your new favorite dive watch boasts a 4.98 out of 5-star-rating average across the VERO Watches site.

While this brand isn’t as massive (yet!) as other American watchmakers, it’s remarkable to see what they’ve done in just a decade when it comes to making some of the best American watches. Count on timepieces like this one to get the job done — I know I certainly will.