The Tuesday Steal: Find Your New Favorite Rugged Field Watch Right Now at the VERO Floor Model Sale

A deal can be a curious thing to come by these days in the watch world, except if you know where to look. There’s a balance to be had between affordability and rugged performance, especially if you value time in the field and the great outdoors — and even if you’re only looking for a tougher watch to wear in your yard or to pair with your favorite chambray shirt.

A watch that stands up in matters of style and dependable appeal more than passes muster in my opinion, and that’s where you should start your journey with VERO Watches, my friends.

Yes indeed, if you ask me, the right watch is a jack of all trades (just check out some of my favorites on my Instagram Stories), and it’s more possible than ever to find your new favorite field watch (or perhaps, “beater watch,” as some call it — VERO Watches can take a beating while looking better than the rest, at least in my book).

And where to look these days? I’d say you said head to the very cleverly named VERO Floor Model Sale, where some of the most rugged watches for men are up for grabs between 35 and 55 percent off now through Friday, May 8th.

VERO, for those who need a debriefing, does plenty of clever things in addition to crafting hard-wearing watches made for action, like partnering with Smokey Bear on an 80th anniversary special edition (as seen at the top of the page) or offering up a reliable series of collaborative watches with Realtree for an even further point of distinction on your wrist.

The key here with the newly launched VERO Floor Model Sale is reading the fine print, so to speak, as the dedicated field watch maker says “this sale features a curated selection of floor models, including previous returns and media samples.” And yet, here’s the good stuff as VERO stands by its word indeed: “All pieces are in new or excellent condition and will be fully covered by VERO’s 10-year warranty.” How’s that for a wearable bargain you can trust, ehh?

Last but not least, VERO Watches throws another log on the fire for some serious heat in the wrist game world: At the VERO Floor Model Sale, “products will also be eligible for returns, making this an easy and low-risk opportunity for customers.” As my past VERO reviews have noted, stylish performance and plenty of transparency is at the core of the VERO model — now’s your chance to get in on the VERO Floor Model Sale, my friends.

Style Pick of the Week: VERO Watches Open Water 41 Watch – The Most Reliable Tool Watch in Your Everyday Carry

In the very same way that you put plenty of thought into the boots you lace up, the denim you wear, the henley you select and the hard-wearing waxed jacket that you rock during the brisk autumn and winter months, consider your everyday carry essentials just as vital. Of course, if you read this Brooklyn style blog, you know that all too well — in the best way possible.

And if durability and rugged appeal plus performance is the name of the game, then upstart watchmaker VERO Watches has just what you need to amp up your everyday carry, and then some. And in my experience testing out the handsome and reliable VERO Watches Daybreak 41 Watch as shown above, it’s a brand worth knowing, wearing and putting to the test.

You see, testing out the durable-as-can-be VERO Watches Daybreak 41 Watch has been high on my to-do list for some time, especially as I crisscross the country and the globe in my many freelance writing pursuits.

The company calls themselves “champions of the modern American field watch,” a claim that’s hard to dispute given their partnerships with everyone from the U.S. Forest Service (yes, really!) to Realtree’s rugged outdoor camo.

It all makes for compelling performance, style and utility, as the decade-old Portland, Oregon company looks to change the way watches are made, starting with flagship standbys like the VERO Watches Daybreak 41 Watch.

Boasting matte bead blasted stainless steel fabrication and an impressive 656 feet of water resistance, this reliable watch can go just about anywhere you like — I myself have worn it to Charleston, South Carolina dive bars and on cross-country flights without missing a beat.

The VERO Watches Daybreak 41 Watch is crafted from tough 316L stainless steel, while its DLC coated 60-click unidirectional bezel is firm, sturdy and designed to perform from sunrise to sunset (and then some).

The movement is Swiss-made but US-assembled with the rest of the watch, but the coolest part about the highly wearable VERO Watches Daybreak 41 Watch might be its fiery orange dial — there’s simply no other watch in my collection like it, which makes it a highly appealing prospect given its functionality and its blend of form and fashion.

SuperLuminova markings give the dial plenty of legibility, and it doesn’t hurt that your new favorite dive watch boasts a 4.98 out of 5-star-rating average across the VERO Watches site.

While this brand isn’t as massive (yet!) as other American watchmakers, it’s remarkable to see what they’ve done in just a decade when it comes to making some of the best American watches. Count on timepieces like this one to get the job done — I know I certainly will.