Welcome to a special holiday edition of The Style Guide, everyone’s favorite menswear blog celebrating timeless style classics made modern, whether designed by an high-classic fashion brand or a rugged-and-refined Americana retailer.

It feels as fitting a day as any, with Thanksgiving Day delivering its bounty in the United States, to explore both a stellar holiday discount and a tried-and-true American menswear brand, one you’ve surely read about if you’ve kept up with the digital pages of this Brooklyn menswear blog.

We’re talking, of course, about Devium USA, the Truckee, Ca.-based brand tinged with all-American style and focused on making durable workwear and road-ready gear aplenty, from waxed trucker jackets to pocket tees, camp-collar shirts and the USA-made flannel shirt shown above and below on this page.

And while it’s often a very worthwhile investment to pick up rugged outerwear, durable denim and soft-yet-sturdy T-shirts and flannel shirting made in the States, it’s not all that often that those style staples go on sale — except, of course, if you’re shopping the Devium USA Black Friday and Cyber Monday sale.

Now through Cyber Monday (that’s December 1st!), Devium USA is offering anywhere from 20 percent off to 60 percent off sitewide on its entire array of carefully crafted, hard-working and tough-as-nails gear.

The Devium USA Black Friday and Cyber Monday Sale includes, well, everything from the truly small-batch retailer, be it the Boca American-Made Flannel shown here, a seriously limited-edition flannel-lined denim jacket, the famous Devium USA Sidewalk Vintage Tee or some supremely strong canvas work pants.

In my experience wearing a range of Devium USA menswear, including the ultra-soft yet sturdy Devium USA Sidewalk Vintage Tee, this is a range of men’s style essentials made with careful craft and the utmost quality in mind. These are selections I wear with pride, knowing they’re built to last and built to look great in the process.

100 percent American-made menswear is tough to find at the best of times, and seeing that gear delivered at a discount is a further rarity — that’s no longer the case across these next few days when it comes to the Devium USA Black Friday and Cyber Monday Sale, so act accordingly and gear up for what lies ahead, my friends.