The List: Buy the Best American-Made Casual Menswear at Goodlife Clothing

Goodlife Clothing: Men's & Women's Clothing Made in USA

There comes a time in your seasonal wardrobe refresh — like right now, as you shop for the best fall style essentials — when you’ve got to up the ante a bit. Be it finding a rugged new henley or one of the best men’s hoodies, there’s on reason to let your casual menswear fall by the wayside this season. That’s where Goodlife Clothing comes into play. The brand, which just opened a colorful NYC store last month, specializes in some of the best American-made menswear, focusing on quality knitwear and basics, from henleys to T-shirts, sweats and outerwear. Heck, as the brand itself says “Goodlife is unique to each of us, a state of mind, and a way of living by those who appreciate and understand true style and quality.” Sounds pretty great — and pretty stylish, does it not? Better still, they also offer a T-Shirt Club subscription service, in case you can’t get enough of the brand’s T-shirts (and believe me, you won’t be able to — I’m wearing one as I type!). You’re also going to love the Goodlife Loop program, which repurposes excess textiles and returned garments by transforming them into insulation for housing. What’s not to love about that, right?? If you seek the best made-in-America menswear to upgrade your casual wardrobe, you’re going to love what Goodlife Clothing is doing.

The Best Men’s Style Essentials to Buy Right Now From Goodlife

Goodlife Sun-Faded Scallop Hem Henley — $98

Goodlife’s henleys are a cut above the rest, from the sun-faded slub cotton fabric to unique details like the flattering curved hem. This midweight henley will feel comfortable as can be right out of the box, so get ready to layer up with your favorite flannel shirt or a Goodlife sweatshirt.

Goodlife Supima Scallop Crew — $68

Goodlife T-shirts are about as high-quality as it gets, made with American-grown Pima cotton for a soft finish and excellent structure. The curved hem is yet another flattering detail every guy should appreciate, and hey, can you ever have enough stylish T-shirts in your rotation?

Goodlife Denim Shirt — $175

Here’s the kicker — Goodlife Clothing isn’t just about the best men’s casual basics. In fact, they’ve come through with a perfectly rugged denim shirt you can wear all fall and winter. Note the higher price tag, owing to the use of rich indigo denim, plus the fact that this shirt is made in Portugal.

Goodlife Loop Logo Terry Hoody — $135

Your search for one of the best men’s hoodies for casual, cozy fall weekend style is complete, thanks to this ultra-soft, well-made version from Goodlife. The Clay color is perfectly at home this fall with your favorite pair of faded blue jeans.

Goodlife Linen Shirt Jacket — $225

In need of another dependable layer for fall, perhaps the kind you can throw on over one of the best men’s hoodies when chilly fall weather hits? Well, here’s the one you need right now. Best of all, it’s available in a range of cool, neutral colors.

Goodlife Essential Twill Pants — $135

Round out your collection of the best basics for men with these rugged twill pants, built with both durable fabric for fall-ready comfort and a drawstring waist for plenty of mobility. Team them up with one of the best men’s henleys for casual fall style pursuits aplenty.

So, are you sold on stocking up on the best new fall menswear from Goodlife Clothing? The brand does it all, and exceptionally well at that, using soft fabrics and durable construction to get all the details right, be it one of the best men’s henleys, a pair of rugged twill pants, one of the best men’s hoodies or something as simple and subtle as a classic scallop hem T-shirt. If you end up taking the plunge, be sure to let me know on Twitter.

Style Q+A: Buck Mason

Editor’s note: For more in our Style Q+A series, click here. The following post is not sponsored in any way by Buck Mason, although affiliate banners may appear in other select posts.

An American lifestyle brand that's, well, inspired by and built in America. Photo courtesy of Buck Mason.

An American lifestyle brand that’s, well, inspired by and built in America. Photo courtesy of Buck Mason.

There are some brands that do one thing, and do it so well, that you can’t help but appreciate them. For yours truly over here, that’s been the case with Buck Mason, purveyors of, among other great #menswear, possibly the best T-shirt on the market. That’s certainly saying something, but it’s the approach and the end result that makes them a brand worth knowing — that goes for other classic style staples they produce, like sturdy raw indigo denim, essential chambray shirting, cotton linen shorts and critically, Buck Mason’s famous slim chinos. Across the board, the attention to detail that goes into something as seemingly simple as one of the brand’s slim slub tees is pretty remarkable, right down to details like the curved hem and the textured fabric. It’s that approach that’s won over your humble author, as I’ve followed the brand for a few years now and covered their essential tees for The Manual. It makes sense that with such a reliable, classic and well-made product assortment, they were bound to be a Style Guide favorite. And learning more about the brand only reinforces that notion. Co-founders Sasha Koehn and Erik Schnakenberg were kind enough to answer some essential questions about the brand for this site’s ongoing Style Q+A series , which delves into the minds of Style Guide friends like Megan Collins of Style Girlfriend and Barron Cuadro of Effortless Gent. So sit back, read on and perhaps swing over to the Buck Mason site to shop more great menswear.

The Style Guide: Take me into the background of Buck Mason and the “A-ha” moment that launched the brand and the brand’s ideals?

Sasha Koehn: A few years back, I was visiting my family in Cleveland when I stumbled upon these old, abandoned factories, and it dawned on me how few American companies actually make stuff here. I looked into it, and discovered that 97% of the clothing purchased in America is made overseas and that almost all of it is sold at a retail mark up of over 600%. That was really my call to action, and I knew I could build something around that.

Erik Schakenberg: At the same time, we didn’t want to be putting more filler out into the world. We wanted to create a brand that manufactures domestically, but that also produces value; garments that are timeless, and mean something.

SK: We wanted to simplify the male wardrobe to a clean, effortless style that we felt could stand the test of time. Our designs are derived from classic American staples that men feel comfortable in.

ES: We thought, “Let’s make high quality, affordable goods, and let’s make them here.” Because Sasha and I were both coming at this from a more creative – possibly even idealistic ­- place, the usual roadblocks like margin didn’t apply. The bottom line was irrelevant, we just decided we were going to do it and make it work. Sometimes not knowing exactly what you’re getting into allows you to see things a little differently, and to go down paths everyone else thinks are dead ends.

Once we figured out the concept, we shifted to thinking about the execution. How can we make our products accessible, while still taking care of the people who make them? We decided on a consumer direct model­ instead of wholesaling our products to a traditional retailer, who would have to mark them up in order to make a profit, we sell directly to the customers ourselves. This way we can keep the prices low, while still paying everyone in our supply chain a fair wage.

TSG: The brand’s product categories have expanded over time, but take me into the process of starting out with basics like tees?

SK: If we had a motto, it would be design through reduction, which is completely unusual. My father’s a sculptor, works in stone, chips away at massive blocks; we’re doing the same thing. It’s subtractive, you take your raw material and you cut away the noise, the nonsense, the excess, until you’re left with something simple and refined and perfect. We aggregate, and subtract, and what’s left? The cut, the fabric, and the construction.

Distillation, that’s how you make the best t­shirts, jeans, button­-ups and chinos in the world.

SK: Whether you’re shopping online, going to the mall, or at a department store, there is a good chance you are sifting and sorting through hundreds of irrelevant styles, colors, and patterns before you actually find what you want.

ES: We don’t focus much on fashion or the pantone color of the month, and trend forecasting isn’t really our thing. We take the staples, your oxford, chino, jean and tee, and we strip it. No unnecessary branding, no filler. Then we rebuild it with incredible fabrics in cuts and colors guys look great in. The classics made better than the classics, that’s what we do.

SK: We want to completely reduce the overwhelming shopping experience. There’s so much detritus, so much junk out there ­ culling the line was essential. We really try to stick to what we’re good at, and what our guy needs. It harkens back to that subtractive approach. Our stuff is so pared down and smart, you’d be hard pressed to put together an outfit that looked bad. Seriously.

Just a plain T-shirt? Think again -- made in America construction, slubby fabric and small style details make this one a big-time winner. Photo courtesy of Buck Mason.

Just a plain T-shirt? Think again — made in America construction, slubby fabric and small style details make this one a big-time winner. Photo courtesy of Buck Mason.

TSG: What would you say sets Buck Mason T-shirts apart from others on the market?

ES: There’s been an incredible reaction to Buck Mason tees. Thousands of customers have waited months on a waiting list for us to restock our signature shirttail hem t­-shirt. One reason it’s such a hit is the rounded hem in the back hides a little extra weight if you happen to carry it. It’s a $60 by any other brand. … Affordable pricing allows us to serve more customers, and not be limited to a small demographic like most of our peers in the luxury space.

SK: We’ve totally bypassed the archaic wholesale model by selling directly to consumers online, and through our brick-and-mortar shops in Venice and Silver Lake. That way, we can offer well-­crafted garments at competitive prices, with the added benefit of stateside job growth.

Frank & Oak
TSG: What are some styling tips you would give the guy who wants to try out one of your tees but isn’t sure how to wear it?

SK: Our collection is really for everyone. Our stuff is so understated that there’s room for interpretation. It’s clothing as a vessel, the guy is what’s important. It’s not about the label, it’s about fit, and fabric and construction. If you appreciate that, you’re our guy.

ES: There is a group of men who want to look great but don’t necessarily care about fashion or trends. They want to invest the least amount of time possible to achieve a sophisticated, cool style. We don’t only design for that guy, but we always consider him, since he really stands for what Sasha and I are all about.

SK:  Aren’t the best-dressed people always the one’s who look like they aren’t trying? That’s what we offer; a line that you can mix and match with stuff you already have, or with our stuff, and you’ll look terrific. It’s about crafting clothes that’ll look great in ten, twenty, thirty years. And with our quality, it’s going to.

TSG: Are there other product categories in which the brand might expand in the future?

ES: We’re going to be releasing our first outerwear piece in the fall: the perfect leather Motorcycle jacket. We don’t want to give too much away – but believe us when we tell you it’s going to be one of the best-made, best-fitting, and best-priced moto jackets out there.

TSG: Is there anything else exciting in the works for the brand?

SK: We just finished converting a full-size 1997 GMC Bluebird school bus into a mobile Buck Mason store. We rebuilt it from the wheels up, and the aesthetic matches that of our retail shops and website – a white, clean, minimal interior filled with textures and elements that embody Buck Mason. When you enter it, you get a sense of who we are right away, and it’s a fun and unique way for customers to shop our product, and much more engaging than the traditional brick and mortar retail experience. And, eventually, we’re actually going to be taking it out on the road. Customers outside of LA don’t get to go hands-on with our stuff, so we’re really looking forward to bringing our American-made products to America. Plus, who doesn’t love a good road trip?

To keep up with the goings-on over at the brand’s HQ, follow Buck Mason on Instagram or Twitter. To keep up with the fella writing this post, hit the ‘Follow’ button on IG.

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