The Friday Read: Google Fashion Trends, Sweatpants vs. Denim and Craft Beer

Editor’s note: Expect these posts once a week on Fridays — consider this a jumpstart on reading for your weekend downtime. Expect a mix of style and …. non-style (?) content. For more entries, click here.

So we’re back at it again with another Friday Read. It’s slowly inching closer to May (already!?) and with that comes some fun seasonal events, like the Kentucky Derby and Cinco de Mayo, for starters (if you need a great mint julep recipe for this weekend’s Derby, start here). Doing any traveling or hitting the town this weekend? Take advantage of your downtime in between and start the weekend off right with the latest and greatest pulled together by yours truly from across the Web.

  • ThinkWithGoogle, a division of Google Data, put its number-crunchers to the test and delivered a seasonal 2015 spring fashion trend report — the first in the company’s recent foray into the world of fashion. Some of the content is focused on women’s fashion, but there’s also some sections tailored (as it were) to men’s style and the rise of jogger pants specifically.
  • The excellent digital style crew over at Esquire offers up a piece on the pros-and-cons of sweatpants versus jeans — and makes the argument that a well-fitting pair of sweats could indeed replace your favorite dark denim.
  • GQ reports that Maxwell Osborne and Dao-yi Chao of high-fashion oriented, minimalist design darlings Public School are taking the reigns as creative directors at DKNY — a rather fitting move, as black-and-white has been a favorite brand color pairing for decades.
  • Long Read of the Week: This piece technically ran last week, but if you enjoy a great brew (or even if you’re just into a bit of an economics study as you sip on something else this weekend), Thrillist explores the growing potential for a craft beer pricing war.

Still need something else to read?

  • Another entry in my Buyer’s Guide series for VOUCH Mag ran this past week, tacklling the ever-versatile four-season chino.
  • My  buddy Barron over at Effortless Gent breaks down the qualities and design details of a well-made, timeless suit.
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