Only the best men’s cologne you can buy now.

Quick, tell me: What cologne are you going to wear on New Year’s Eve? Yes, that’s right. This is an oddly specific men’s grooming question today on the blog, but the good news is, I’ve got the answer as to cologne for your New Year’s Eve, and well beyond that: The answer, my friends, comes from Duke Cannon and the Duke Cannon Proper Cologne. It’s a recent introduction to the storied Duke Cannon line of grooming essentials, and a type of cologne that you’re going to want to wear every single day — not just on New Year’s Eve (although you should wear it then, too). If you read the blog, you’re likely familiar with Duke Cannon, but here’s the scoop: The Minnesota-based brand makes no-fuss men’s grooming goods, like its “Big Ass Brick of Soap” and its standout beard oils and balms, that simply don’t mess around. It’s pretty great, as well, that Duke Cannon’s grooming goods are inspired by the military (the aforementioned soap bricks are inspired by ones issued to Korean War soldiers), with a portion of proceeds going to veteran’s organizations. So, that’s a nice bonus if you happen to also be shopping for the best new cologne on the market. And again, this cologne really does pass muster.

SHOP: Duke Cannon Proper Cologne 

Shown here is the Prescott, one of multiple essential scents you can get from Duke Cannon..

The thing about the truly excellent Duke Cannon Proper Cologne is that it combines all the properties that make Duke Cannon products so essential — the range of scents, from Randolph (with bergamot, lavender and leather) to Prescott (citrus, oakmoss and tonka) is highly versatile, for starters. Even the design of this cologne is well-considered, as the bottle is sleek and the graphic design on this cologne is refined yet rugged, and perfectly stylish. That is to say, this Duke Cannon cologne isn’t like the colognes clogging up valuable space at a big-box department store — it’s modern and refreshing, and again, it’s some of the best men’s cologne you can buy now. But let’s go back to why you should wear it on New Year’s Eve — any of these scents are refined, versatile and simply great-smelling. It’s that sort of finishing touch that’ll elevate any New Year’s ensemble you wear — and heck, any outfit you put together at any time of year, including this winter. If that all sounds like just what you need, then grab the Duke Cannon Proper Cologne now.

SHOP: Duke Cannon Proper Cologne