The watch industry is a fast-moving one built on both innovation and tradition — old-school practices meet modern designs, often at high prices, but what about a brand that cuts through the clutter to craft some of the best watches for men, all the while making a real difference? That’s a lofty bar to clear, to be sure, but the Swedish watchmakers at Stockholm-based TRIWA really are aiming to do the right thing every step of the way, including in production of the handsome TRIWA Steel Solar Watch shown above.

How can one everyday carry brand set out to change the world? In small but simple ways of course, which TRIWA undertakes with great care. The company itself is an acronym for “Transforming the Industry of Watches,” and that means they focus on sustainable materials — like recycled ocean plastic — and crisp, clean craftsmanship alongside that innovation. So, while you might think you’re merely looking at a stylish men’s watch, it could in fact be part of the TRIWA Time for Oceans Collection, reusing that ocean plastic in its case.

That also might mean that you’re getting something even more game-changing and innovative via TRIWA, like the TRIWA Humanium Collection. The Humanium Collection features watches built from material found in upcycled illegal guns — talk about a lasting impact from TRIWA that moves far beyond timepieces, yes?

And beyond that, the rest of the lineup features some of the best men’s watches in its own right, including — of course — the TRIWA Steel Solar Watch. It runs off solar power from either natural or artificial light, and features a smaller carbon footprint in its production, too.

It helps that the TRIWA Steel Solar Watch is highly stylish, boasting options like a handsome black sunray-patterned dial in contrast with a rich brown leather strap and crisp white dial markings. The 38mm case also makes the TRIWA Steel Solar Watch a reliably refined watch you can wear as a leather dress watch or as a throwback-minded complementary piece alongside rugged menswear like your favorite flannel shirt. However you choose to wear the TRIWA Steel Solar Watch, you’re putting on a carefully considered watch made the right way, with the right intentions in mind.