How often are you able to find the best in-season style picks, like the best winter style essentials, on sale at steep discounts? Not too often, right? It’s a tricky search that just got a bit easier, though: You can head to the always well-stocked Billy Reid Men’s Sale section to get at least 30 percent off the best new winter menswear. That’s right: Everything from classic shirting to durable, stylish outerwear is on sale, and at prices that don’t come around all that often.

We’ve talked plenty about the Alabama-based Reid as of late, who fuses the crisp and timeless with the modern in sharp shirting, effortlessly cool suiting and famed, rugged-yet-refined outerwear like the Billy Reid Bond Peacoat. Of course, there’s a catch: Billy Reid menswear can often be quite pricey when not on sale, so the ever- crucial Billy Reid Sale section is a surefire win right now.

In fact, I’m willing to bet you’ll find everything you need when it comes down to what to wear to a holiday party for men within the Billy Reid Sale section, from a stylish on-sale men’s shirt to one of the coolest bomber jackets for men (pictured above, of course). When it comes time to get dressed in style this winter, make the Billy Reid Sale section your next shopping destination.