‘Tis the season, if you ask me, to layer up in rugged fashion, and there’s no time like the present to add a few tools to your rotation in that regard. Take the Filson Lined Denim Short Cruiser Jacket, for starters. The silhouette is a classic from the famed Pacific Northwest brand, which already makes some of the most rugged and finely crafted menswear on the market.

That lineup includes one of the best flannel shirts and the toughest work jacket out there, to name but a few essentials from the century-plus-old brand. Well, my friends, in time for Thanksgiving (and well beyond), get ready to ramp things up even further.

That’s because the Filson Lined Denim Short Cruiser Jacket is built to impossibly tough standards, with rugged detailing throughout — but beyond that, it’s also on sale right now for 30 percent off. Yes, that’s right, my friends.

Filson, which rarely runs sales, just launched the Filson Black Friday Shop, featuring some excellent discounts on durable, dependable picks from the brand. That rotation includes outerwear, selvedge denim, Filson Tin Cloth bags and shirting, and each is crafted to the brand’s exacting standards. How’s that for a holiday menswear deal, ehh??

But back briefly to the Filson Lined Denim Short Cruiser Jacket (it’s marked down below $320, now through November 26th). It’s made from raw indigo selvedge denim from Cone Denim Mills, an increasingly rare commodity utilizing some of the best selvedge denim on the market.

Then, Filson lines the Filson Lined Denim Short Cruiser Jacket with its Alaskan Guide Brushed Flannel fabric for exceptional warmth. Metal shank buttons provide standout durability, while the hip length of the Filson Lined Denim Short Cruiser Jacket provides coverage for days working in the yard or nights at your favorite brewery.

When you throw in the fact that it’s up for grabs at a discount for a very limited time, well, I’d say you’ve just found your new favorite winter jacket. What more could you ask for from Filson?