If something feels off lately — if you’ve been feeling like you need a new timepiece to freshen up your rotation of the best men’s watches, then I’ve got quite the deal for you today. Shinola, the Detroit-based lifestyle brand that’s long made some of the coolest men’s timepieces on the market, is back at it again in a major way, all in celebration of the brand’s 10th anniversary.

The company introduced a special-edition 10-Year Runwell recently, and they’ve just upgraded the Shinola Runwell Collection in an even more elevated way. Witness the incredibly sleek, streamlined Shinola Runwell Blackout Watch, a crisply designed timepiece that sees the brand stepping out in monochromatic fashion for dressy holiday occasions. How’s that for a stylish men’s watch upgrade?

It’s a change of pace from the famed watchmaker, normally known for contrasting dials and watch straps, but that’s not a bad thing in the slightest. Oh, and there’s even better news: For Black Friday and Cyber Monday, Shinola is offering 25 percent off your purchase until November 27th. That’s no joke, and it’s a heck of a deal from one of the best men’s watch brands — a brand that doesn’t often go on sale, at that.

Of course, the Shinola Thank You Tenfold Event isn’t just about one watch: It’s about some of the best watches for men, plus accessories, going on sale for a very limited time, so if you’ve had your eyes on one of the brand’s pricier selections — like the Shinola Monster Automatic, for instance — it’s worth considering a purchase at a stellar discount.

Remember: This sleek new watch — and many others are now 25 percent off through November 27th at the Shinola Thank You Tenfold Event, and that’s something to be thankful for, indeed.