Sometimes, the best men’s style deals feel as rare as a solar eclipse, at least from some retailers – blink and you’ll miss it, so to speak, and that’s why I’m all about striking while the iron is hot to score savings on the best menswear and gear out there.

In the case of today’s post, things are getting technical enough for the field and yet sleek enough for the city, since AETHER Apparel is running a rare Archive Sale. The rarely-discounted California brand is offering up older styles for 50 percent off, and there’s enough there to catch your eye — I guarantee it. Yes indeed, 50 percent off from technically focused yet stylish brand AETHER Apparel is yours for the taking, but it’s not going to last forever.

But why shop and save now? It’s a two-fold endeavor, as many picks from the AETHER Apparel Archive Sale are built for winter-ready functionality — sure, they hail from the brand’s past collections, but it’s not just a sale packed with spring and summer styles.

The company is among my personal favorites for its mix of innovative design, technical prowess and, well, a serious cool factor that’s tough to top. That extends to AETHER Apparel sunglasses as well as one of the best men’s sweaters, to name two favorites — these are built with premium, durable materials, just as with many outdoor brands, but they haven’t skimped on rugged style, either.

You’ll find a bit of everything in this essential men’s style sale, from tough, streamlined puffer jackets to insulated winter parkas, quilted vests, cozy joggers and more, all in a range of vibrant colors (like the deep green Ghost Jacket shown at the top of the page).

There’s even a superfine merino wool cardigan in a classic shawl design up for the taking in a trio of colors. Yessir, the AETHER Apparel Archive Sale practically has it all if you’re in search of timeless style and technical innovation, so do your future self a favor and amp up your wardrobe ASAP.