The Tuesday Steal: Get 50 Percent Off the Aether Apparel Archive Sale Right Now

Aether Apparel men's jacket review.

Sometimes, the best men’s style deals feel as rare as a solar eclipse, at least from some retailers – blink and you’ll miss it, so to speak, and that’s why I’m all about striking while the iron is hot to score savings on the best menswear and gear out there.

In the case of today’s post, things are getting technical enough for the field and yet sleek enough for the city, since AETHER Apparel is running a rare Archive Sale. The rarely-discounted California brand is offering up older styles for 50 percent off, and there’s enough there to catch your eye — I guarantee it. Yes indeed, 50 percent off from technically focused yet stylish brand AETHER Apparel is yours for the taking, but it’s not going to last forever.

Best puffer jackets for men.

But why shop and save now? It’s a two-fold endeavor, as many picks from the AETHER Apparel Archive Sale are built for winter-ready functionality — sure, they hail from the brand’s past collections, but it’s not just a sale packed with spring and summer styles.

The company is among my personal favorites for its mix of innovative design, technical prowess and, well, a serious cool factor that’s tough to top. That extends to AETHER Apparel sunglasses as well as one of the best men’s sweaters, to name two favorites — these are built with premium, durable materials, just as with many outdoor brands, but they haven’t skimped on rugged style, either.




You’ll find a bit of everything in this essential men’s style sale, from tough, streamlined puffer jackets to insulated winter parkas, quilted vests, cozy joggers and more, all in a range of vibrant colors (like the deep green Ghost Jacket shown at the top of the page).

There’s even a superfine merino wool cardigan in a classic shawl design up for the taking in a trio of colors. Yessir, the AETHER Apparel Archive Sale practically has it all if you’re in search of timeless style and technical innovation, so do your future self a favor and amp up your wardrobe ASAP.

The Sunday Sale: Get Up to 60 Percent off the Best Rugged Men’s Gear at AETHER Apparel

AETHER Apparel menswear review.

For as much as I love my tried-and-true favorites in the menswear world, it’s quite the treat to find a brand that makes you rethink how to merge form and function. I’m talking, in this case, about California-based AETHER Apparel, a brand that’s become a new (old) favorite of mine in the past few years.

AETHER Apparel menswear.

AETHER Apparel was founded with a focus on menswear essentials that are truly designed to go from town to trail, with an emphasis on technical fabrics and streamlined designs — gear that looks as stylish going across town as it does when escaping the city for a day hike or camping trip.

A tricky balance to strike, right? Of course, if you’ve checked out this blog as of late, perhaps you’re familiar with the fact that the brand now does everything from the best men’s sunglasses (a personal favorite!) to one of the best lightweight sweaters.

If you ask me, things just got even better as we dive into today’s Sunday Sale: You can get up to 60 percent off the best men’s outdoor gear at the AETHER Apparel End of Season Sale. It’s an opportunity that doesn’t come around all that often, particularly considering that AETHER crafts its gear from some of the finest technical fabrics on the planet, then sells it for a premium price (a price that’s worth it, no doubt!).

AETHER Apparel men's outerwear.

The deals are almost too good to be true within the AETHER Apparel End of Season Sale, but bear with me a moment. You can score 30 percent off, say, the sleek, water and wind-resistant Meridian Jacket, built with tough-as-nails yet lightweight GORE-TEX INFINIUM 2-layer fabric.

Among a full lineup of the best menswear deals, you’ll also find savings of 30 percent on the transition-ready, early fall-minded Pine Shacket, an all-weather buttondown you can layer over your favorite AETHER Apparel T-shirt.

The savings certainly don’t end there at the AETHER Apparel End of Season Sale — you’ll save 50 percent on a handy early fall layering piece like the Jemison Half-Zip Sweater, and a selection of reliable, super-soft long and short-sleeve tees are also marked down via the AETHER Apparel End of Season Sale.

These deals have to be seen to be believed, so I’d recommend you make your way over to AETHER Apparel before the sale ends on August 15th. Good luck out there, my friends.

See Now, Buy Now: These AETHER Apparel Sunglasses are The Coolest Men’s Sunglasses to Buy Now

Best sunglasses for men to buy now.

Sometimes, getting ultra-specific is the right way to upgrade your wardrobe of menswear essentials. Some brands specialize in just a few things, and they do those things extremely well. Take AETHER Apparel.

The LA-based brand was founded in 2009 with a focus on creating highly technical outerwear that was rugged enough for the trail and refined enough to wear around town, and they’ve developed something of a cult following.

I personally appreciate the brand’s elevated, stylish approach to the best technical menswear, and they’ve upped the ante even further as of late. You see, AETHER Apparel (arguably one of the best online menswear shops out there) recently designed and launched a fresh new set of some of the best sunglasses for men — pretty cool, right?

Best new sunglasses for men.

Luckily, the results are everything you’d expect from a brand obsessed with quality and precision, and in my personal experience with these sunglasses, they more than live up to the hype. You see, the AETHER Apparel Sequoia Sunglasses fall right in line with the rest of AETHER Apparel’s rugged menswear.

That means they’re ready to perform in the heat of the day or on your daily commute, out on the open road or back in town at a rooftop bar. In my experience, I’ve found these sunglasses are also easy to transport — thanks to the custom, hard-wearing nylon carrying case — and are sleek enough to tuck easily into a blazer or T-shirt pocket when not in use.

AETHER Apparel men's sunglasses.

The AETHER Apparel Sequoia Sunglasses are made from some of the finest materials on the planet (in this case, natural Japanese acetate derived from wood pulp and cotton). They boast a rich amber color not unlike tortoiseshell glasses, and in my experience, the frames are remarkably durable and yet lightweight.

They also feature oleophobic and hydrophobic coatings to repel oil, spills and water, while the lenses themselves on these stylish men’s sunglasses deliver crucial UV protection (of course).

The AETHER Apparel Sequoia Sunglasses (which are also available in sleek Matte Black, Grey and a cool Blue Tortoise design) update the classic aviator shape in sleek-yet-rugged fashion — these shades are versatile enough to wear with your favorite henley and stretch chino shorts, or else with your best summer suit. And given the price tag of the AETHER Apparel Sequoia Sunglasses (a splurge-worthy $425), I’d wager you’re going to want to wear ’em as much as possible. Get out there and get after it, my friends.

The Thursday Buy: Bundle up for Early Spring With One of the Best Men’s Sweaters From Aether Apparel

Aether Apparel Jersey Long-Sleeve Crew

Your new favorite sweater for spring from Aether Apparel.

If you thought it was high time you stowed away your rotation of men’s sweaters, I’d urge you to reconsider (if only briefly). In today’s Thursday Buy, after all, we’ve got the perfect piece to bridge the gap between winter and spring, and it just so happens to be the phenomenal Aether Apparel Jersey Long-Sleeve Crew. It’s a highly refined, functional and versatile layering essential, and it’s also one of the best sweaters for men I’ve seen in some time. It’s going to be the last sweater you buy for a while, too (it’s priced at $165 at Aether Apparel), but the brand gets plenty right when it comes to crafting the best menswear essentials for plenty of seasonal style.

The Aether Apparel Jersey Long-Sleeve Crew draws its heritage and quality from the very roots of the Aether Apparel brand, as it were. Aether Apparel was born on the West Coast in 2009, founded by two city dwellers looking for functional, utilitarian-yet-stylish gear to help them get around (and eventually, out of) the city. That city? Aether Apparel was founded in L.A., to be exact — the brand’s headquarters to this day. As they say, Aether is focused on durable, premium gear for “urban-dwelling, design-focused, well-traveled men and women,” but when it comes to one of the best men’s sweaters — to name but one example — this is a brand for everyone.

SHOP: The Aether Apparel Jersey Long-Sleeve Crew

Aether Apparel men's gear

Talk about one of the coolest men’s sweaters, complete with some functional detailing.

It’s that critical blend of technical, premium fabrics that gives pieces like the Aether Apparel Jersey Long-Sleeve Crew that critical versatility, the chance to go from the city to the trail (the hills above Los Angeles, perhaps?) and back. In this case, one of the best sweaters for men starts out with the proper fabric, a 100 percent cotton-jersey knit that should prove easy to layer atop your favorite T-shirt, a technical dress shirt or a classic Oxford shirt in equal measure. This is an on-the-go sweater (available in neutral colors like Stoker Red and Darkest Spruce Green) that you can throw on easily underneath everything from a waxed trucker jacket to a well-worn denim jacket, too.

How’s that for spring style that doesn’t miss a beat? The front chest pocket, with notched corner detailing (a signature from the brand), is distinctive and makes this stylish men’s sweater easier to wear all on its own, too. The split hem detailing is also a unique touch that helps the Aether Apparel Jersey Long-Sleeve Crew stand out quietly. Whether you make this a go-to casual weekend sweater for days at home or you choose to layer it up on a day hike, the Aether Apparel Jersey Long-Sleeve Crew is your new favorite sweater for spring — I can nearly guarantee it.

SHOP: The Aether Apparel Jersey Long-Sleeve Crew

The List: Shop for the Best New Spring Style Essentials from Aether Apparel

Aether Apparel menswear

The right blend of style and functionality for spring from Aether Apparel.

If you’ve been searching for a brand that brings the heat and some of the best summer style essentials, all at once, so to speak, when it comes to spring style essentials, today’s edition of The List is for you. We like to cover the best new gear across all sorts of brands here at The Style Guide, and this certainly won’t be the last time you hear about L.A.-based Aether Apparel.

Founded more than a decade ago to help bridge the gap between stylish urban exploration gear and off-trail, adventure-minded functionality, the new Aether Apparel spring collection features, well, all the best new spring menswear you could hope to find.

Heck, they’ve even launched the Aether Apparel #WFH Collection in recent months, and they’re also well-known for road-ready picks like the rugged and incredible Aether Apparel Moto Boots. Here are some of my favorite picks below, from footwear to outerwear and beyond. These are investment-level pieces, but assuredly worth it. Last but not least: To see how I’m getting ready for the season, give me a follow on Instagram.

The Best New Spring Menswear from Aether Apparel

Aether Apparel Sector Jacket — $250

Aether Apparel Sector Jacket

A casual, cool jacket from Aether Apparel for blustery spring days.

If I had to guess one category that’s top of mind right now, it’d have to be the best men’s jackets for spring. Right? Right. This jacket, featuring raglan sleeves for ease of movement — plus a garment-dyed stretch cotton twill fabric — is the perfect casual spring jacket.

Aether Apparel Dalton Sneakers — $325

Aether Apparel Dalton Sneakers

Some of the coolest high-top sneakers on the market for spring.

These premium high-top sneakers are a favorite of the brand’s loyal fans, and you’re going to love ’em, too. After all, they’re a pair of durable Italian leather high-tops made with maximum shock absorption and expert spring style in mind. That makes ’em worth the price.

Aether Apparel Seward Button-Down Shirt — $275

Aether Apparel men's shirts

The kind of flannel shirt you can wear on chilly spring days and nights without missing a beat.

That might seem like an eye-popping price for a shirt, but this modern men’s button-down shirt features 100 percent Italian wool construction, made to regulate your temperature and keep you warm on blustery spring days. Wear it atop a classic tee on a weekend morning.

Aether Apparel Moto Boots — $595

Aether Apparel Moto Boots

A stunning pair of rugged leather moto boots to wear all the time this spring.

Aether Apparel made a bold leap into the footwear realm with the seriously cool and incredibly designed Aether Apparel Moto Boots, and they’d make a perfect spring footwear option for road trips or excursions when you need something sturdier than the Aether Apparel Dalton Sneakers.

Aether Apparel Vector Pants — $250

Aether Apparel Vector Pants

The perfect pair of work and travel pants for spring, no doubt about it.

Now that you’ve got your Aether Apparel Moto Boots for tooling around this spring, how about adding a pair of tailored technical pants to the mix for even more versatility and comfort? These Aether Apparel men’s pants are made from garment-dyed stretch cotton twill and reinforced at the knee for travel-friendly performance and durability.

Aether Apparel Long-Sleeve Raglan Henley — $85

Best henleys for men

Your new go-to henley for spring.

It wouldn’t be a guide to the best spring menswear at Aether Apparel without including a cotton henley in a classic raglan-sleeve cut, right? Consider this one of the best henleys for men (and one of the best base layers out there) for relaxed spring days aplenty.

Aether Apparel Dolomite Boots — $400

Aether Apparel Dolomite Boots

Wear these boots with a henley and durable work pants for all sorts of spring adventures.

Let’s talk about another pair of much-loved, covetable men’s boots (probably some of the best hiking boots for men out there) from Aether Apparel, shall we? The expertly crafted Aether Apparel Dolomite Boots are the perfect boots to carry you from winter into early spring, made with day hikes and crosstown strolls in mind.

Aether Apparel Camber Jacket — $550

Aether Apparel men's jackets

A tough waxed jacket to keep you warm during blustery spring rain storms.

In my book, it’s always wise to take a look at Aether Apparel new arrivals, particularly when it comes to the best spring outerwear, ehh? Enter the water and wind-resistant, well-made Aether Apparel Camber Jacket for spring projects and spring hikes in equal measure.

Aether Apparel Scout Sunglasses — $600

Aether Apparel SALT Sunglasses

An iconic silhouette made with eye-catching and high-quality materials.

Yes indeed, that’s an eye-popping price for a pair of men’s sunglasses. But you shouldn’t be surprised to find that even in the accessories realm, Aether Apparel has gone above and beyond. That means these shades feature a beta-titanium frame and unbreakable temples, perfect for the open road, the trail or the town.

Aether Apparel Relay Track Pants — $195

Aether Apparel #WFH Collection

Comfortable, functional, stylish sweatpants for men from Aether Apparel.

I called out the Aether Apparel #WFH Collection specifically at the start of this post, so it’s to that collection we’ll return as we take a look at some of the best men’s sweatpants to wear at home or even around town this season. Note the stylish side stripe and the fact that these are as ready for a coffee run as they are for a workout.

Aether Apparel Pique Pocket Tee — $65

Aether Apparel review

One of the best-made T-shirts for guys on the market.

Let’s keep the casual yet incredibly well-made vibes rolling here with Aether Apparel menswear, shall we? Made from soft pique fabric, this is one of the best T-shirts for men.

Aether Apparel Clarke Shorts — $195

Aether Apparel Clarke Shorts

Adventure-minded shorts that blend technical specs and stylish looks.

Because it’s going to warm up eventually, how about you spring for a pair of the best men’s shorts for the season, the kind you can wear on casual days on your porch or around the bonfire (or to that first early spring cabin getaway) without missing a beat. The garment-washed stretch cotton fabric is comfortable and ready for anything.

Aether Apparel Laptop Case — $75

A durable laptop case for your EDC.

Last but not least: Want to add some everyday carry essentials to your rotation without spending an arm and a leg? Better yet, want to protect your laptop on road trips and your daily commute — in style? This technical laptop case is the way to go.

Taft Boots

With a brand like Aether Apparel and the robust and well-rounded Aether Apparel spring collection, it’s tough to single out just one must-have piece of gear, is it not? If you need something to add to your everyday carry essentials, they’ve got you covered. If you need an heirloom-worthy pair of Aether Apparel Moto Boots, they’ve got you covered.

And if you need a pair of the best sunglasses for men or something as simple as one of the best T-shirts for men, they’ve also got you covered. It’s pretty remarkable, the brand is very much worth your time and they’re absolutely worth the investment. How about it now, ehh? Let’s get ready for spring in style.