A deal can be a curious thing to come by these days in the watch world, except if you know where to look. There’s a balance to be had between affordability and rugged performance, especially if you value time in the field and the great outdoors — and even if you’re only looking for a tougher watch to wear in your yard or to pair with your favorite chambray shirt.

A watch that stands up in matters of style and dependable appeal more than passes muster in my opinion, and that’s where you should start your journey with VERO Watches, my friends.

Yes indeed, if you ask me, the right watch is a jack of all trades (just check out some of my favorites on my Instagram Stories), and it’s more possible than ever to find your new favorite field watch (or perhaps, “beater watch,” as some call it — VERO Watches can take a beating while looking better than the rest, at least in my book).

And where to look these days? I’d say you said head to the very cleverly named VERO Floor Model Sale, where some of the most rugged watches for men are up for grabs between 35 and 55 percent off now through Friday, May 8th.

VERO, for those who need a debriefing, does plenty of clever things in addition to crafting hard-wearing watches made for action, like partnering with Smokey Bear on an 80th anniversary special edition (as seen at the top of the page) or offering up a reliable series of collaborative watches with Realtree for an even further point of distinction on your wrist.

The key here with the newly launched VERO Floor Model Sale is reading the fine print, so to speak, as the dedicated field watch maker says “this sale features a curated selection of floor models, including previous returns and media samples.” And yet, here’s the good stuff as VERO stands by its word indeed: “All pieces are in new or excellent condition and will be fully covered by VERO’s 10-year warranty.” How’s that for a wearable bargain you can trust, ehh?

Last but not least, VERO Watches throws another log on the fire for some serious heat in the wrist game world: At the VERO Floor Model Sale, “products will also be eligible for returns, making this an easy and low-risk opportunity for customers.” As my past VERO reviews have noted, stylish performance and plenty of transparency is at the core of the VERO model — now’s your chance to get in on the VERO Floor Model Sale, my friends.