Welcome to Thursday, my friends. While we tend to stay more focused on the best menswear for guys to buy now, along with accessories like the best watches and travel gear, it’s not all that often we stray from the patch and discover the best men’s grooming of the moment, but it’s no less essential.

The adage is simple: If you’re putting care and attention into how your go-to denim shirt fits, the cut of your favorite waxed trucker jacket or the patina on a must-buy pair of leather boots, shouldn’t you place similar emphasis on how you’re getting ready for every day (date night very much included)?

The answer is a resounding yes, and that’s where Harry’s enters your medicine cabinet (if you don’t yet have some Harry’s men’s grooming essentials on hand already, that is).

A mainstay in the men’s grooming space for well over a decade now, Harry’s has been positively everywhere these days, as the brand does much more than make some of the highest-quality and easy-to-buy men’s razors on the market. Its shipping and bundle or subscription services made it easier than ever for guys to get an exceptional shave at home for much, much less — I’ve certainly loved trying Harry’s razors over the years.

In fact, it’s easier than ever to sign up for the service and not worry about where your next razor refill or your next shave is coming from — the finishing touch is smooth, the experience is simply excellent and hey, Harry’s men’s grooming products make great gifts, at least in my experience.

And Harry’s has expanded well beyond shaving into everything from beard care, face wash and moisturizer, a full set of hair wash and styling products, and yes, today’s piece de resistance: Harry’s Cologne, specifically Harry’s Cowboy Classic Cologne, one of the best colognes you can get your hands on (or rather, add as a finishing touch to your routine) this spring.

Over the past few months, Harry’s Cowboy Classic Cologne has entered my fragrance rotation to great effect, with notes of pink pepper leading to cedarwood and amber. Plenty of five-star reviews point to its quality, and you should know that Harry’s offers two other scents — and you can score all three in sampler form, for good measure. A guy’s scent rotation needs as many options as his boot rotation, does it not?

The overall effect captures the Wild West and a classic yet rugged scent without going overboard — in matters of scent or price (seriously, you can score a bottle of Harry’s Cowboy Classic Cologne for a mere $35). The frosted glass bottle is an ultra-premium design touch, while the scent has proven long-lasting (again, in my experience) — a bit goes a long way, my friends.

Of what could be your new signature scent, Harry’s said “it’s the stillness of dusk settling over wide horizons” captured in cologne form. If you ask me, it sounds like your next #OOTD just met its match in terms of a fragrant, thought-provoking finishing touch this season.