See Now, Buy Now: Duke Cannon’s Bourbon Solid Cologne Is The Perfect Winter Scent

An elegant, masculine, rugged cologne from Duke Cannon.

When it comes to the best grooming essentials for winter, there are plenty of bases you’re to need to cover, from keeping  your skin hydrated to ensuring that yes, your scent game (scent game?) is on-point. Ladies and gentlemen, on that note, I’m pleased to point you toward Duke Cannon Bourbon Solid Cologne, inspired by the rich oak scents found at Buffalo Trace Distillery — it’s seriously cool, and that unique craftsmanship makes it one of the best solid colognes for men (if not the best). Let’s get right down to it: The way you smell, the type of cologne you wear on a daily basis, can elevate your ensemble and your mood from good to great … to really great. And if you haven’t yet tried out a solid cologne, you’re going to be mighty pleased with Duke Cannon Solid Cologne. This sharp solid cologne is a handy and easy-to-use cologne option with a pleasingly masculine smell that’s not overpowering in the slightest — that’s a huge benefit compared to other colognes you might have been using (and Duke Cannon Bourbon Solid Cologne is  a far cry from the AXE spray found in locker rooms of days gone by).

SHOP: Duke Cannon Bourbon Solid Cologne

A well-designed tin holds your new favorite cologne.

Now, if you’ve read the blog, you know that Duke Cannon is about more than just proper, extremely well-made men’s grooming essentials — they also give back to organizations that support military veterans, and the brand makes all of its must-have grooming picks right here in the United States. What’s not to love about that? But back to the exceptional Duke Cannon Bourbon Solid Cologne. The Oak Barrel scent is rich and quite pleasing to smell, and it’s the perfect cologne for winter because of that — there’s just something about this time of year that calls to mind rich whiskey, cold weather and warm fires.  Wearing this Duke Cannon cologne to the office or to your favorite brewery or distillery is a bit like capturing that vibe in a bottle (or in well-designed tin, if you catch my drift). The bottom line is this:  Duke Cannon makes some of the best men’s cologne on the market, and this is a brand worth trying if you’re looking to upgrade your grooming this year.

SHOP: Duke Cannon Bourbon Solid Cologne

The Friday Read: The Best Men’s White Jeans, V76 by Vaughn & Portland, Maine

Happy Friday, folks! We made it through another week, but I’m not done with my work just quite yet. Namely, we’re kicking off today’s post by telling you about the one product — just one — that can give your fresh spring haircut a lift (as seen above!). That would be the excellent V76 by Vaughn Texture Clay, an American-made men’s grooming essential that provides a medium hold and nice separation while moisturizing your hair. Say adios to your old winter ‘do — I’ve loved trying out the Texture Clay this week (as you might have seen on my Instagram), and I can’t recommend it enough. The Blue Cedar fragrance is mighty pleasing, and it’s also made without parabens. Simply perfect. Now, to other matters in menswear.


We’ll have another Style Pick of the Week coming tomorrow, so stay tuned. In the meantime, it’s pretty neat to be able to cross another city off my travel bucket list this fine spring weekend — for me, that’d be Portland, Maine, a City I’ve long wanted to explore for its reputed beer scene and small-town Northeast feel. I happen to be trekking there this weekend to enjoy the likes of great Northeast coffee & Allagash Brewing beer, to go along with a show (always a show!) by remarkable up-and-coming pop star Maggie Rogers! I’ve previously seen Maggie play two sold-out shows back in August 2017 at the wonderful Brooklyn Steel, and this Saturday night show at the State Theatre should be no less remarkable! I particularly love her debut album, “Heard It In A Past Life,” and am so excited for what should be a transcendent evening (truly!).

Have any suggestions as to what I should do in Portland? Hit me up on Twitter (find me via @BoKnowsClothes!). Make no mistake though, we’ll be busy on the blog all the meanwhile. To wit: we’ve got plenty of men’s style content for you to enjoy on this lovely weekend, from the best spring rain jacket to a full list of seasonal menswear essentials. Get your weekend going below — and maybe spin some tunes from Maggie Rogers while you’re at it! Cheers!

  • Do white jeans feel like a style risk? Well, that’s understandable — and that being said, spring and summer presents a prime opportunity to try out a pair (seriously!). So, without further ado, read about my favorite pairs of white jeans over at The Manual. Cheers!
  • It’s worth refreshing your style and your beer fridge in equal measure for spring. That being said, it’s awfully nice to crack open a beer that’s packed with flavor & hops, even as the weather warms up. On that note, there’s no better beer embodying this currently than the Lagunitas Hop Stoopid Ale — check out my rundown of this excellent beer for GearMoose.
  • If you know me, you know I love — and frequently recommend — a stylish pair of men’s sneakers for spring. And for my money’s worth, it doesn’t get any better or more unique than the ZDA Handball Trainers, which I wrote about recently for GearMoose. Wear ’em with light was jeans and a white skin tee. Read and enjoy, folks!

That’s all from me for now — again, check back for tomorrow’s Style Pick of the Week covering spring style essentials. Thanks for reading!

Style Pick of the Week: Harry’s Essential Travel Shave Kit

Harry's Grooming

Everything you need for a great shave — at home or on the road, courtesy of Harry’s.

Ever been stuck on the road without the means of getting the perfect shave you might be used to back home? Well, the Harry’s Essential Travel Shave Kit solve that problem for you. Now, I like to take care of my beard using simpler methods, so I haven’t personally broken out the Travel Shave Kit quite yet — but I can assure you that if Harry’s is the brand behind it, it’s gotta be good.  Having something so essential to carry with you is going to prove mighty effective as you dress for fall travel — and the Travel Shave Kit  also gives you an excuse to change up your stubble or beard for a new season. It’s everything you need to get a great shave, packed into a stylish dopp kit. The brand aims to be different, offering quality designs and a quality shave at a lower cost — in fact, $2 lower per blade than the big guys. That adds up in the long run — and the excellent blades & clean design are just part of what makes the Essential Travel Shave Kit so, well, essential for guys who hit the road frequently. And even if you don’t need to pack up the Travel Shave Kit every week, you still get even more bang for your buck (something we certainly love here at The Style Guide). In this case, Huckberry members get a gift card for four additional blades from Harry’s, in addition to the four that ship with the Travel Shave Kit. Oh, and those blades work hand-in-hand (blade-in-blade?) with the brand’s Winston copper-handled razor — your everyday shave, this is not.  That includes the bells and whistles it comes with — and in. Make sense?

Harry's

The brand’s copper-handled razor makes for a smooth and stylish shave.

Crucially, the Travel Shave Kit really is a full kit, seeing as it’s housed in a custom-made, water-resistant Harry’s dopp kit. What’s more, you get the brand’s famous shaving cream and post-shave balm included — seriously, is there anything the Travel Shave Kit can’t provide for the guy on the go? Well, OK … it can’t pack your stylish weekender bag. But other than that, it should be incredibly useful. After a long day on the road, it’s nice to freshen up with a crisp shave (says the guy with a full beard). At any rate, it’s tough to find something as thoughtfully designed and executed as the Travel Shave Kit — and at an excellent price, too. We’re talking under $50 for Harry’s Essential Travel Shave Kit— that’s blades, shaving cream and all. And the even better part? You can certainly use the gear from the Harry’s Essential Travel Shave Kit when you’re not on the road. The brand’s razors are an incredible value and incredible quality, or so I’m told. At any rate, the next time you pack up in style, your saving grace in terms of grooming essentials could be the Harry’s Essential Travel Shave Kit. We’re in the midst of a new season, so step your game up accordingly.

Do you have any experience with the Harry’s Essential Travel Shave Kit? Will you be taking the Travel Shave Kit  with you on the road this season?

The Friday Read: Panorama 2017, Men’s Grooming Essentials and New Music from Haim

The world keeps turning, the clock keeps ticking and so, we find ourselves again at the end of the week — and another fun-filled Friday Read, ehh? Have you covered all of your #menswear bases this summer? That is to say, have you picked up stylish leather high-top sneakers or added any items to your summer style wish list? We’ve still got another month of summer to come yet — and with that, a few upcoming highlights in this neck of woods. Coming on the heels of a busy New York Fashion Week: Men’s earlier this month, I’m excited to hop on the subway this weekend to the second rendition of one-of-a-kind NYC festival Panorama, as much a celebration of tech and art as it is excellent music from the likes of Solange, Frank Ocean, Mitski and Future Islands (among many others). I had an incredible Saturday at Panorama 2016 — dressed in prime music festival style, of course — and I’m very much looking forward to taking in two action-packed days this coming weekend, starting shortly today! As it were, you can look for a full post recapping how to dress for a music festival (and how to make the most of those craft beer tents — am I right?). At any rate, you can follow along in the meantime on Instagram and Twitter — and as scheduled, we’re coming at you with our regularly scheduled Style Pick of the Week tomorrow. It’s all in a day’s work here. Enjoy the weekend, and we’ll catch up tomorrow!

Timex

  • There are underrated areas when it comes to men’s grooming essentials, and there are areas that tend to be overlooked altogether. One could argue that solid colognes get overlooked a bit, especially when so many brands offer up scented spray colognes. So with the aim of spreading knowledge — all in  the name of #menswear, of course — I wrote about the best solid colognes for men for the fine folks at GearMoose. Read up and shop away!

  • Your Style Guide team of one already filled you in on how to dress to head to the beach — but what about what to wear on a boat? I covered exactly that for The Manual recently — I sure do hope you find it helpful and informative! Like what you’ve read? Let me know on Twitter, ehh?
  • As seems to be the case lately, let’s end this version of The Friday Read on a music-related note. As of earlier this month, the lovely ladies of California-based rock trio HAIM are back with a new album. Just as with “Days Are Gone,” the group’s 2013 debut, they’re very adept at making shiny, upbeat and yet well-crafted, emotional AND summer-friendly rock. I’d urge you to listen as you kick back with a refreshing summer beer — preferably wearing a pair of summer’s best sneakers?

We’re closing up shop early today — I’ve got some music to see!

Thanks, as always, for reading — stay stylish!

-Beau

#OOTD: Styling Your New Favorite Oxford Shirt for Summer

The best part about owning plenty of men’s style essentials is the freedom and flexibility they give you as you put together your next #OOTD — even in the warmer months. That’s certainly the case in today’s edition of our ongoing Style Guide series — we’re telling you all about how to wear a classic Oxford this summer. That’s right — a stylish Oxford shirt can be part of your #menswear rotation even when the mercury climbs. Although we associate the summer months with short-sleeve renditions of our favorite fall and winter staples — take the short-sleeve chambray shirt, for instance — you can still reliably wear a well-made Oxford shirt in the heat of summer … as long as you pair it with like-minded summer style essentials. Certainly, if you start with one of the best men’s Oxford shirts, you’re stepping out on the right foot.

And in the case of today’s #OOTD, that means we’re ditching slim light wash denim for stylish chino shorts — among other crucial moves to fight the heat. I won’t take up any more of your time, though — you can find the rest of today’s men’s style suggestion below. To get in touch with questions on styling your classic Oxford shirt, find me on Twitter, or drop a note in the comments below. Stay cool out there!

Huckberry

Take your favorite Oxford and mash it up with summer style essentials.

The Oxford: Flint and Tinder Texas-Made Oxford, $89 — Ahh yes, the shirt that makes this whole outfit work. From everyone’s favorite menswear purveyors at Flint and Tinder comes a Portuguese cotton shirt made at a family-owned factory. Roll up the sleeves and order a beer, ehh?

The Shorts: Finisterre Coverack Shorts, $66.98 — As seen in this site’s post on the best men’s shorts to buy this summer, these classic khaki shorts blend a modern fit with summer-friendly fabric.

The Sneakers: Novesta Star Master Sneakers, $57.98 Novesta— So, we’re talking stylish summer sneakers for under $60 when on sale? Seems too good to be true, but is a cult classic that makes an easily wearable set of kicks.

The Socks: Arvin Goods No-show Socks, $30 (Exclusive Three-pack) — Leave it to Arvin Goods to make a nice, Huckberry-excusive set of stylish no-show socks to keep your feet cool and comfortable in this #OOTD.

The Belt: Radius Woven Belt in Navy, $35 (When Signing Up for Bespoke Post) — Don’t step out of the house without the details accounted for — the Radius Woven Belt is a stylish, casual and affordable accessory (that is, when you sign up for Bespoke Post).

Greats

The Watch: Timex Waterbury in Natural Tan Leather, $84.98 — There’s nothing too fancy about this well-made, stylish Timex watch — and in the case of this casual ensemble, that works out just fine.

The Hat: Huckberry Explorer’s Cap, $39.98— Between the classic Oxford shirt and the stylish chino shorts, this outfit is certainly fit for any laidback summer activity you might find yourself in. Throw on a vintage-inspired ballcap for good measure.
Frank And Oak

The Grooming Essential: Harry’s Essential Travel Shave Kit, $49.98 — Certainly useful for more than just your next road trip, this Harry’s shaving kit has all the goods to keep you looking fresh and sharp for summer weekends.

If at first an Oxford shirt seems like it might be too stuffy to wear in the summer, think again. In the right fabric and fit — such as the fabric and fit of the Flint and Tinder Oxford shown here — this shirt can be every bit as versatile as your favorite polo shirt. As long as you team it with like-minded pieces (such as casual Finisterre shorts and classic summer sneakers), this combo is going to be cool and breezy. Seasonally appropriate accessories — like the classic Huckberry Explorer’s Cap, stylish Arvin Goods no-show socks and a handsome, versatile Timex Waterbury watch — also help set the tone as you dress for summer adventures. Last but certainly not least — keep your summer grooming in line with a well-priced and very useful Harry’s shaving kit. I guarantee that if you follow those steps, you’re going to be looking mighty sharp this summer — from the boardwalk to the patio bar, and anywhere else you go.

As always — thanks for reading, and stay stylish!

-Beau

#OOTD: The Best Way to Wear a Striped Shirt This Summer

As the summer starts to heat up, there are suitably laidback and versatile ways you can take on the heat — yes, even when it’s sweltering. And it starts with something as simple as your shirt — indeed, the best way to wear a striped shirt is what we’re talking about in today’s #OOTD. Now, “best” is certainly subjective — but your Style Guide fashion department of one absolutely loves the look featured below. Make no mistake — a bold striped shirt was once seen as the ultimate power shirt by business executives, but in 2017, it takes on a decidedly laidback vibe when done up by GANT Rugger (today’s featured shirt, as it were!).

The GANT Rugger Indigo Stripe Oxford Shirt is a casual, cool and smart update, featuring lightweight herringbone cotton, a bold and summer-friendly indigo stripe and easygoing wearability — that’s the case whether you wear it to a weekend barbecue or a day at the office. Ditch the jacket with this look  — it’s OK, trust me.  Chime in with any #menswear thoughts on Twitter, or give me a follow on Instagram for more warm weather style inspiration than you can possibly consume.
Sutro Shoes Inc.

GANT Rugger

A new take on the striped shirt, featuring classic kicks, a sharp watch and essential grooming accessories.

The Shirt: GANT Rugger Indigo Stripe Oxford Shirt, $95 — As mentioned before, this isn’t your dad’s striped shirt. It’s modern, lightweight and head-turning thanks to those bold (yet remarkably wearable) indigo stripes.

The Jeans: Raleigh Denim Jones Denim in Natural Rinse, $185 — One way to instantly shake off any nagging associations of this shirt with stuffy, tailored style? Add in natural denim in pleasing, summer-friendly rinse.

Greats

The Sneakers: SeaVees Hermosa Plimsoll Standard in Slate Navy, $78 — Yet another way to style your striped shirt in a modern manner? Laidback, easygoing plimsoll sneakers from SeaVees are a fine addition — perfect for kicking your feet up and knocking back a cold one.

The Belt: Bonobos Braided Leather Belt in Cognac, $85 — Leave it to Bonobos — makers of excellent chinos aplenty — to make a handsome, casual belt in a striking shade of cognac.

Florsheim

The Watch: Armogan Le Mans Chronograph, $220 — Some watches are so well-designed and sharp that they can work with dressed-down outfits just as easily as dressed-up outfits. The speedy, fast Armogan Le Mans Chronograph is one such watch.

Oxfords under $50 CAD_728x90
The Sunglasses: Component Sunglasses C-0201 Sunglasses, $265 — A breezy striped shirt, slim natural denim and vintage-inspired sunglasses? What could be better? Component is a new brand making distinctive shades straight outta Miami, and you’d do well to keep them on your radar.

The Everyday Essential: BYRD Hairdo Products Lightweight Pomade (Two-pack), $28.98 — Want to add some texture to your hair without looking too overdone? The Lightweight Pomade from BYRD Hairdo Products is an easy choice.

 

 

 

The Everyday Essential, Part 2: Triumph & Disaster Gameface Moisturizer, $49.98 —  Even in the summer heat, don’t skip out on a functional men’s moisturizer like the one seen here. It’s another way to keep your skin looking fresh, and that goes for whether you wear this outfit to evening cocktails or a laidback half-day at the office.

Well … that’s it. That’s the best way to wear a striped shirt. OK, I kid — again, it’s not the only way. But teaming a summer-friendly indigo striped shirt with something along the lines of the Jones Denim, what with a breezy natural rinse, is a great way to kick things off right. Sneakers that channel California cool — in this case, the SeaVees Hermosa Plimsoll Standard in Slate Navy  — are another summer style essential. Bear in mind, your accessories game shouldn’t slip, either — slap the Armogan Le Mans Chronograph on your wrist for tailored, crisp and versatile style. Oh, and grooming? Yessir, we’ve got grooming covered — both the Lightweight Pomade and Triumph & Disaster Gameface Moisturizer will keep your face and hair in the best shape possible this summer.

If ever you have any questions on this look, join the like-minded menswear fans over at The Style Guide Facebook page — and stay stylish in the meantime!

–Beau

Style Pick of the Week: Oars + Alps Athlete’s Grooming Kit

Oars + Alps

Grooming essentials from Oars + Alps paired with weekend essentials — the Owen and Fred Brass Bottle Opener and Graft Lantz 1951 Traveller Bag among them.

We’ve  talked quite often in our Style Pick of the Week series about men’s style essentials you need to have on-hand in your closet — be it a  lightweight nylon jacket or versatile spring sneakers. But what about your … medicine cabinet?  Effective men’s grooming products tend to be an area most of us guys overlook — it can be an overwhelming field to dive into, what with a plethora of options and brands big and small out there. Yes indeed, keeping it simple can sometimes pay off. In that vein, the Oars + Alps Athlete’s Grooming Kit is simplicity defined for the guy who wants to upgrade his grooming game quickly and easily. Available via the brand’s Web site and the fine folks at Huckberry, it’s a quick and easy-to-use set of just three basics that you need now. While we’ve talked about the best men’s grooming products for winter, it’s just as important to keep your skin in shape during the spring and summer. And the Oars + Alps Athlete’s Grooming Kit is certainly made for the guy on the go, whether you fancy yourself an athlete or not. The kit features the crisply scented, effective Active Armor Deodorant, a 2-in-1 face moisturizer and eye cream — use a lighter amount under the eyes, a thicker amount on the face — and the unique Power Cleansing Face Stick. With that versatility in mind, there’s a great chance the Athlete’s Grooming Kit could be the most essential grooming move you make this season. Having had the chance to test out the line recently courtesy of the brand, I can certainly vouch for that — in fact, it might be among the best men’s grooming products for spring and summer.

Beckett Simonon

The full line-up from Oars + Alps — possibly your new favorite set of grooming essentials.

At first glance, the Power Cleansing Face Stick seems a bit different — you rub the stick on your face (avoiding your eyes), and then rub the solution into your skin with wet hands. Sound odd? Maybe a little — but once you realize that the Cleansing Face Stick leaves your skin feeling refreshed and smooth, it’s easy to use. And the combination of face moisturizer and eye cream eliminates an extra step in the grooming process while hydrating your skin. Again, refreshing and smooth skin isn’t something you should let go in the spring and summer. And the Active Armor Deodorant proves that the Athlete’s Grooming Kit really is an excellent all-around grooming routine, what with its effective performance and crisp scent. While you might have the rest of your spring style essentials covered, the Athlete’s Grooming Kit can absolutely take care of your grooming needs all spring and summer long. The fact that the you can pick up the Athlete’s Grooming Kit for a low price is just an added bonus. And it’s a crucial reminder that even if you think you have everything covered, it’s best to go the extra mile with grooming essentials. If you’ve got more questions on the Athlete’s Grooming Kit, just drop me a line via Twitter.

Stay stylish!

-Beau

Greats

 

Online Shopping Picks: The Best Men’s Winter Grooming Products to Buy

Gather ’round and step on up for another edition of the Online Shopping Picks series on your neighborhood #menswear blog, The Style Guide.  Just a few weeks ago, we were slammed with another Polar Vortex, and that made dressing for winter weather quite difficult indeed. As I trudged through the snow  — raise your hand if you had the same problem — it got me thinking about other essentials that we forgo during the winter season from time to time. Sure, we’re all likely loaded up with warm winter accessories and probably a tough pair of winter boots, but what about your grooming routine? Yes, skin care in the chilly weather is actually pretty vital. And if you let things run wild, your skin care situation can quickly take a dive. Caring for your hands, face, beard — the whole nine yards — is something to pay extra attention to, and as you’ll recall from last year’s winter grooming essentials round-up, there are a ton of products geared to help you out. So, read this year’s refresh below and chime in on Twitter (or follow yours truly on Instagram) for all your style needs.
Beckett Simonon

The Moisturizer: Tread for Men Firming Moisturizer — $15

An easy pick-up at a great price.

An easy pick-up at a great price.

There are certainly a whole host of products you could buy to jumpstart your grooming routine, but the folks at Tread for Men know how to get the job done effectively and affordably.  This moisturizer — conveniently sized to sit in your medicine cabinet or travel in your favorite dopp kit — really does make a noticeable difference in terms of skin quality, and eliminates dryness that plagues so many of us during the winter months.

The Lip Balm: Way of WILL 18 Hydrating Lip Balm — $17.98

Never lose that tube of ChapStick again with this handy three-pack.

Never lose that tube of ChapStick again with this handy three-pack.

What’s the most-overlooked item in a guy’s medicine cabinet? Is it lip balm? Maybe? Just maybe. Never forget a tube of ChapStick again with this handy three-pack from Way of WILL, designed to end chapped lips once and for all. It’s a small touch that’ll help avoid cold sores and, of course, dry lips. Oh, and you can shop around Huckberry while you pick up that lip balm, too.

The Hand Cream: Baxter of California Hydro Salve Hand Cream — $16

The more you use this, the more you'll wonder how you survived without it.

The more you use this, the more you’ll wonder how you survived without it.

Yet another underrated grooming product seems to be hand cream. But seriously — your hands take a beating when it’s cold outside, regardless of how often you break out stylish and functional winter gloves. This hand cream is made with utility and affordability in mind — you’d be surprised how often you’ll use it once you’ve got it. And we all know that the fine folks at Baxter of California do a tremendous job with top-notch grooming products for men.

The All-in-One Kit: Oars and Alps Athlete’s Grooming Kit — $43.98

All the essentials you need in one handy kit.

All the essentials you need in one handy kit.

Sometimes, it helps to keep everything in one place in terms of your grooming essentials. And needless to say, you certainly get that functionality with the Oars and Alps Athlete’s Grooming Kit, a heck of a handy product sold by our friends over at Huckberry. The touches in this kit are definitely unique, from a cleansing face stick to an odor-blocking deodorant and eye cream. Plus, the fact that you can snag the Athlete’s Grooming Kit for under $50 is a nice steal.

The Face Wipes: Ursa Major Essential Face Wipes — $24

A small package that packs a big punch in terms of utility.

A small package that packs a big punch in terms of utility.

You never know when you might be in need of a refresh — especially after a long flight or a long day at the office. Ursa Major takes care of the hard work for you with its handy Essential Face Wipes, made with cleanser, exfoliator, healer and hydrator for maximum utility. They’re again another smaller, underrated touch that’ll make a big impact. Feeling fresh yet?

The Deodorant: AXE 48-Hour Charge Up Protection Antiperspirant Deodorant Stick — Price Varies

So, AXE is back in the grooming mix? Absolutely — the brand has grown up and revamped its image, its look and its product. Make no mistake, this deodorant isn’t the spray can of yore — it’s got a clean, crisp scent and it really is effective. It’ll leave you smelling great, and that’s something you shouldn’t let fall by the wayside even in winter. Ya dig? Good.

If your medicine cabinet and dopp kit aren’t restocked yet, hopefully you take care of that soon. The above picks certainly don’t cover the full spectrum of grooming products you could bring along for the ride, but there are certainly more than enough choices to help you tackle winter grooming problems head on. A handy kit like the Oars and Alps Athlete’s Grooming Kit  is a perfect pick-up if you need everything in one place, while hand cream, moisturizer and a great deodorant should definitely be part of your daily grooming routine. What are some of your favorite grooming products? Let me know in the comments below — stay warm out there!

-Beau

Frank & Oak

Style Q+A: Tread for Men Grooming

Editor’s note: To read more pieces in the Style Q&A series, click that link.

All the grooming supplies you need, and then some -- learn more about Tread for Men, and upgrade your grooming game in the process.

All the grooming supplies you need, and then some — learn more about Tread for Men, and upgrade your grooming game in the process.

Up until a few years ago, I didn’t necessarily pay attention to my grooming routine all that much. I’d used skin care products like Proactiv as a teenager, but taking care of my face and skin wasn’t necessarily top of mind as I went through college — perhaps you’ve found yourself in the same boat. When it comes to men’s grooming, the adage might be that you don’t know what you’ve been missing until you find it. That is, in testing out grooming products along the way, you learn what works, what doesn’t and what can significantly upgrade your skincare routine. Such has been the case with yours truly and Tread for Men. I first learned about the brand earlier this summer — you might recognize them from a recent reader giveaway — and after testing out the brand’s wares for a few months, they’re certainly a brand worth knowing. Men’s grooming is an area that’s easy to overlook — after all, it’s easier to get ready and dash off without a few extra steps in the morning or evening, right?

Well, if you want to properly care for your skin and look (and feel!) better in the process, those steps are worth taking =– trust me. The team at Tread for Men epitomizes this — and they live it, too. From the brand’s Basics Kit — which includes an excellent facial wash, a moisturizer, organic soap and sunscreen — to Tread’s handy beard oils, they’ve got a full grooming routine covered — and it requires but a small investment of your time and money. It plays into the idea that upgrading the small details — like your wallet or the fit of your T-shirt — makes a big difference. And who better to talk to than the guys behind Tread? Truly, the brand is doing things the right way — co-founders Eric Verdeyen and Bob Huguelet were great to catch up with, and I’ll let them take it away for now. Enjoy!

The Style Guide: Tell me about the start of Tread and the “A-ha” moment that led to the formation of the brand?

Eric Verdeyen: We had been kicking around business ideas in 2015, but we didn’t quite know what we wanted to dive into. Around the same time our wives (independently) started telling us to take care of our skin — pointing at the new wrinkles, dry skin, dark circles, etc.

Bob Huguelet: My wife was always ambushing me with her products, the bathroom was a warzone (haha). Eric and I got to talking about it — neither of us knew much about skin care or thought it would make much of a difference. But we saw that all the women we know are into it, and we saw the upward trend of grooming among guys as well. We started to do some research, and turns out taking care of your face and skin is not only important to your look but incredibly beneficial to the long-term health of your skin.

EV: Basically, life takes a toll on the skin — stress, weather, bacteria, showering, and especially the sun. You can see it easily in older folks or guys who work outside and don’t pay attention to the effects of the elements. The more we looked into it, the more the science behind it made sense. You need to keep your skin clean and moisturized so it can function well. But we didn’t want to use our wives’ products, and other brands were trying to sell us on too many options or weren’t of great quality, manufactured overseas or wherever. So we saw an opportunity to create a high-quality, reasonably priced, and environmentally friendly product line that is easy to understand and use for guys like us.

TSG: Guys have grown a lot more interested in all things style and lifestyle as of late — how does Tread play into that as a brand?

BH: We take the approach that taking care of your face isn’t just about looking groomed and healthy, but more importantly about long-term, whole body health. Guys are starting to understand that. The overall package — grooming, style, heath, exercise — all play parts in making a good impression, whether it’s at work, going out with friends, or just for your significant other. It’s catching on. We play into the trend by developing quality products and designing them for men. The goal is to help guys get comfortable with a new routine that we know will help them in the long run.

EV: We see it as  an extension of the new grooming wave — We all know that guys are thinking about their faces more with great brands like Dollar Shave Club and Harry’s, and expect manly products that look and feel great. We are taking it to the next level beyond shaving. You’re doing yourself a disservice if you’ve got your clothing style locked in but your face is dried out, discolored, and blemished.

A kit packed with everything you need in terms of men's grooming -- and then some. Find out more about Tread for Men in the latest Style Q+A.

A kit packed with everything you need in terms of men’s grooming — and then some. Find out more about Tread for Men in the latest Style Q+A.

TSG: What are some grooming areas you see guys tend to skip or make “mistakes” in, or areas in which guys should take better care of themselves?

EV:  Believe it or not, a lot of guys don’t wash their face at all.  Or they just use bar soap in the shower.

Guys don’t usually think about how your face accumulates dirt and bacteria throughout the day, and while showering helps, every time you rinse, you’re also washing away the natural oils.

A quality cleanser will help with the daily wash while keeping the skin hydrated like natural oils do. And if you’ve ever experienced razor bumps, acne, blemishes – those can often be solved by proper cleansing (and changing razors and towels) Many of the big brands for men that you find in retailers have a significant amount of salts and inorganic chemicals that dry out the skin. You may be clean, but you’re drying out skin and making yourself more susceptible to signs of aging.

BH: Also, a huge mistake is not wearing an SPF every day. The sun is the #1 cause for damaged skin and long-term signs of aging. And you’re getting hit as soon as you walk out the door. Even if you are in the office all day or, drive to work, your body is exposed to UV rays. Most cases of skin cancer actually start on the left arm, neck, and face — the side that gets hit while driving. So, yeah — wear sunscreen every day!

TSG: Are there any beginner tips you have for the guy just getting into a grooming routine?

EV: Don’t worry about spending a ton of money to get into a full routine right away. Start small, and work your way up. Consistently using a cleanser or moisturizer is the perfect way to get a feel for what you like and get in the habit of paying attention to your face. And you’ll feel and see a clear difference before and after.

BH: We designed a great starter set called “The Basics” which is exactly that — the essentials including cleanser and moisturizer, as well as our organic bar soap and sunscreen. You can always add other products to your routine, or swap in different brands to see what you like best. Once you find a product you like, stick with it!

If you're still on the hunt for beard care supplies, rest assured that Tread for Men stocks beard oil, too. Photo courtesy of the brand.

If you’re still on the hunt for beard care supplies, rest assured that Tread for Men stocks beard oil, too. Photo courtesy of the brand.

TSG: On a style-related note — what’s one essential style item every guy should have in his closet, and what’s one grooming item every guy should have in his medicine cabinet?

BH: A blazer for sure, especially in Chicago in the late summer and fall. Layering up will give you the optional extra protection all day. My go-to is a blue and gray Bonobos wool blazer. Great to dress up jeans or chinos and never gets wrinkled, so you can wear it all day.

EV: A shoe horn (haha) but seriously, a few nice pairs of quality shoes when going to work or going out can make or break a look. Too often I see guys smashing their feet into the back of their shoes, and it can really damage the integrity and make great shoes look old and worn.

And  I always make sure I have moisturizer on hand. Properly hydrating the skin is always going to help in the short and long run. It will help with dry, flaky skin and damage from the sun and, it will keep the firmness in the skin and fight against wrinkles.

BH: I actually keep my eye cream on my desk, it reminds me to use it everyday. But it too is a great product that contributes to your look and style. Unless your style is “High Plains Drifter” a la Clint Eastwood, you’re going to want to minimize the wrinkles and dark circles under your eyes.

TSG: Is there anything else you’d like to add?

EV: We understand that skincare can be confusing and intimidating for guy — it was the same for us. There is a lot of marketing and BS in the skincare game, and it’s hard to know where to begin. We’ve put a lot of work dispelling the myths and educating men on the “what, why, and when” for each of our products.

BH: For sure — all of our products and kits come with easy-to-use instructions, so if you don’t know where to start, we’ll set you up for success with a beginning package. Whether you go with Tread or another line, we definitely recommend putting something on your face sooner rather than later!

To get daily grooming inspiration and tips, keep up with the brand on Facebook or Instagram — and shop the brand’s products just as soon as you can.

Buck Mason - Timeless Design. Made in America.

Reader Giveaway Opportunity: Tread for Men Grooming

Editor’s note: To keep up on all things Style Guide-related, check out the site on Facebook.

One kit packed with a ton of functional grooming products. Photo courtesy of Tread for Men.

One kit packed with functional grooming products. Photo courtesy of Tread for Men.

We’re still in the heyday of summer, and that means that, well, it’s hot. That heat requires that you dress for warm weather, and it also requires you keep skin care top of mind — that’s particularly true when it comes to men’s grooming essentials. An effective grooming routine can be a solid way to start and end your day, especially if you’ve got reliable premium products to use. That’s why it’s been such a treat to check out Tread for Men across these past few weeks.  The Chicago-based grooming start-up reached out to yours truly at The Style Guide earlier this summer, and I’ve had the pleasure of testing out the brand’s Energizing Facial Cleanser, Hydration Toner and Firming Moisturizer. It’s all part of the brand’s Daily Skin Care Kit — also known as “The Daily” — which you can conveniently opt to have delivered every month. It’s a bonus that these highly functional products are presented in high-quality, no-frills bottles and containers, — they’d make a wise addition to any routine you already have in place, because it’s product that really works. The Facial Cleanser really does have a renewing, strengthening feel, and the Hydration Toner has noticeably toned my skin when used in conjunction with the cleanser. That goes double for the moisturizer, which works quite well to rejuvenate and rebuild skin.

Lest this sound like a lot of steps to you, rest assured that it takes just about as long as it would to pick out a well-composed outfit (and if you follow this site’s #OOTD series, hopefully that’s a snap!). Using these products consistently has made a noticeable difference in how my skin looks and feels, even after just a few weeks — believe me, the results are there. It’s become a welcome part of my routine, and I’d definitely urge you to check these guys out. But what does this really all mean for you, Style Guide reader? It means something very good, indeed.
Buck Mason - Timeless Design. Made in America.
It just so happens that one lucky winner is getting their own Daily Skin Care Kit very soon. All you need to do is enter the giveaway below, stick around for the winner, and we’ll make it happen. Best of luck, and stay for a minute to check out other Style Guide content, including the dopp kits you need to buy now and a stylish dive watch to go with the rest of your outfit.

To enter to win the Tread for Men giveaway detailed above, click this link — good luck!

Editor’s note: This contest ends at 12 a.m., Thursday, August 4th.