Style Pick of the Week: Goorin Brothers Wool Flatcap

Editor’s note: Expect these posts weekly detailing one standout item coveted by yours truly. Sometimes, these fit within budgetary restrictions and other times, they’re expensive splurges worth saving for. For more Wish List items from Beau, head here, and to see other Style Picks, head here.

A flatcap -- best worn when the weather's cold. Elbow-patch cardigan by JACHS NY. Chambray shirt by GAP. Wool flatcap by Goorin Brothers. Stainless steel dive watch by Invicta. Glasses by Warby Parker.

A flatcap — best worn when the weather’s cold. Elbow-patch cardigan by JACHS NY. Chambray shirt by GAP. Wool flatcap by Goorin Brothers. Stainless steel dive watch by Invicta. Glasses by Warby Parker.

If you’re joining us today on The Style Guide, then you understand the value of a well-composed ensemble — and even moreso of a great accessory. Whether it’s a sharp leather dress watch or a nice pair of American-made socks, those little touches can go a long way in making an outfit. And that’s certainly the case with a nice hat. As we’ve talked about before on this blog, hats can definitely be divisive. Make the wrong pick and you might look a little more junior than you’d want. But make the right pick — and here you have it. So even though some aren’t partial to hats, its value as a finishing touch is still pretty solid. And that’s the case with this week’s Style Pick, from our friends at Goorin Brothers. The cold weather that whipped its way across the East coast did a pretty good number on all of us — and much of the rest of the country — so it’s high time to fix your hat conundrum and go for something that packs in seasonally appropriate texture and a dash of vintage style. That, my fellow #menswear fans, is where the Sammy Flat Cap comes into play.

A look at the inside of this wool flatcap --- made in America with a black suede underbill.

A look at the inside of this wool flatcap — made in America with a black suede underbill.

Goorin Brothers certainly knows what it’s doing in terms of crafting nice hats to suit every occasion, from standard knit hats to a dapper selection of top hats and bowlers for the adventurous among us. But there’s something a bit more level-headed, workman-like and versatile about a nice flatcap, especially one constructed from high-quality Woolrich wool, like this one. Heck, the newsboy cap style is one that’s long been associated with rough-and-tumble workers — and the lead singer of everyone’s favorite rock band — so you know it can stand up to new style combos you throw at it. The charcoal color of this flatcap is spot-on for wearing with a navy peacoat or even a charcoal topcoat (like this number here), and it even works when worn a bit more dressed-down — say, with a navy crewneck and tan corduroys. So it’s a piece that can at once finish off an outfit for some outdoor exploring, or add a bit of visual interest if you decide to rock it on a coffee date or, more likely, out drinking down by the docks (I kid, I kid).  Note that if you fancy trying one on in-person, Goorin Brothers has shops spread across the country, where they can easily fit you to your liking. And should you not find the one you want in your size, they’ve got a plethora of flatcap options. Plus, here’s the real kicker — they’re one of the few brands making hats like this in America, and this number right here is going for under $100. I’m not saying you should pick one up right now …. but I am saying your commute will be a whole lot more enjoyable wearing one.

Would you pick up a wool flatcap? Or are you in the no-hats camp?

Reader Giveaway Opportunity: Goorin Brothers

Rocking an unexpected style from a heritage hat brand. Read on to win a gift from Goorin Brothers! Unconstructed blazer by J. Crew. Heathered burgundy pocket tee by Steven Alan. Slim khaki chinos by Taylor Stitch. Chukka boots by Timberland. Glasses by Warby Parker.

Rocking an unexpected style from a heritage hat brand. Read on to win a gift from Goorin Brothers! Unconstructed blazer by J. Crew. Heathered burgundy pocket tee by Steven Alan. Slim khaki chinos by Taylor Stitch. Chukka boots by Timberland. Glasses by Warby Parker.

Editor’s note: Thanks to all who participated! And congrats to the giveaway winner, Ali N.! Stay stylish, folks.

There are some brands that do one thing so well, you can’t help but stop and take notice. Goorin Brothers, heritage hatmakers for more than a century, absolutely fit the bill. After seeing some of the brand’s shops around Brooklyn and Manhattan across the past six months or so — four shops in total — my interest was piqued. I connected with the brand’s lovely PR team and have since been fortunate enough to learn lots more about Goorin — and it’s no exaggeration to say it’s been all good things (read a full brand profile here). A nice hat is a style accessory that not all will be interested in, granted, but if you do decide to go that route, there’s no better place to look than Goorin. It’s a company that’s rooted in quality and family principles, and they make just about every hat style you can imagine, from felt fedoras to flatcaps and perhaps my personal favorite as seen above, a line of vintage ballcaps. But, it’s perhaps the more classic fedora or flatcap styles that pair best with all kinds of outfit combinations in the fall — from a rugged henley and bomber jacket to some sharp tailored wear. That’s the best mark of a great hat, as with any style item — versatility! And Goorin sure does craft them well, as they’re fit for any adventures you might find yourself on this season. I’m personally looking forward to breaking mine out as it gets colder in NYC, although they make several varieties fit for warmer weather. I just need to get my hands on one of the brand’s felt fedoras and I’ll be all set — I’d advise you do the same!

While I could go on about the brand, there’s a bigger upside to this post (assuming you’ve made it this far) — the chance to pick one up for yourself!

So, here are the goods — 1 lucky winner will receive one $150 gift card good for purchase at any Goorin Brothers shop (36 of ’em nationwide) or the brand’s Web site  — that should cover most hats on the site!

More crucially, that winner could be you! Here’s how to enter (and hopefully win):

  • Head to Instagram and be sure to follow both my Instagram account and the Goorin Brothers account
  • Like Wednesday’s Goorin Brothers-themed photo, and in the comments, tag a friend who you think could use a Goorin Brothers gift card — and by extension, a hat! Be sure to use the hashtag #StyleAdventures, too (and lastly, be sure to do so before 9 p.m. THURSDAY — we’ve extended it by one day!).
  • As per usual, the winner will be notified via Instagram Wednesday evening following the conclusion of the contest.

So those are the nuts and bolts of this giveaway — good luck!

Stay stylish,

-Beau