In my day-to-day covering the world of men’s style, gear, spirits and more, I’m fortunate beyond belief to get to pursue each of passions — and to stumble across some pretty exceptional brands in the process, brands that align with my personal style, my wardrobe and my pursuits far afield.

These brands are big-time winners I’ve added to my roster over the years, ones you surely know if you shop for men’s style essentials through this Brooklyn style blog: We’re talking heavy hitters like Huckberry, Taylor Stitch and Buck Mason, to name just three, but let’s welcome a reliably stylish, performance-minded and absolutely remarkable brand to the rotation: Poncho Outdoors, makers of some of my new favorite shirts.

The Poncho Outdoors roster is reliably packed with performance shirts of every breed, from durable stretch denim and Western-inspired shirts to soft, supple yet sturdy flannel shirts. Poncho Outdoors even makes a seriously fun Field Polo with Western detailing, while its corduroy shirts are relatively lightweight, ultra-soft and built with enough stretch to move with you (I especially love the Zilker Shirt from Poncho Outdoors).

The good folks at Poncho Outdoors know the good things in life: The great outdoors, the pursuit of the perfect spot to build a bonfire, maybe even fly fishing followed by cold beer, or perhaps you simply reach for a casually rugged, stylish Poncho Outdoors shirt to zip across town to catch an indie rock show (guilty as charged).

In that way, the brand reminds me a lot of Huckberry: Rugged gear with timeless appeal, built to last, built for the good times in life and practically assured to take over your shirting rotation (multiple times a week, I find myself wearing a Poncho Outdoors men’s shirt).

There’s a sense of supreme quality and the finer details being taken care of — its flannel shirts feature magnetic snap buttons at the chest plus a hidden inner zip chest pocket, while the hem of most Poncho Outdoors shirts is adorned with a microfiber cloth (a sunglasses pocket at the chest takes care of storing those).

And when you order two Poncho Outdoors shirts, you unlock a free gift, starting with a trucker hat with classically cool throwback looks. That’s a nice deal to introduce you to the brand, I’d say — and while I don’t wear Poncho Outdoors shirts every single day, I could see myself adding durable, rugged men’s shirts at a consistent clip — test out the brand, see for yourself and find out what Poncho Outdoors can really do for your wardrobe.