Wednesday night, I had the chance to attend the launch of the H&M Modern Essentials Collection (as selected by David Beckham) — a party put on by GQ, as luck would have it. I don’t often get the chance to attend fashion-type events like these, but as a member of the GQ Insider program, this launch was too good to pass up. Inside the 48th Street H&M here in New York, a DJ spun remixes, free drinks were on tap and the entire basement floor of the store turned into a showcase of everything menswear-related that H&M had to offer — including a specific selection of goods curated by Mr. Beckham for the collection (seen below). It was a pretty packed event but there was still plenty of room to shop Becks’ picks and more .
Thankfully, this year’s David Beckham collaboration reaches outside loungewear for crisp essentials, including a nice line of five-pocket pants for spring, pastel crewneck sweaters, a now sold-out striped pique polo and a quick-selling linen mac coat (see the full line-up here). He also has evening wear covered for the warmer months with a sharp dark navy linen blazer (also sold out!). Beckham’s picks include staples like a white poplin shirt that could see lots of use if you follow some of these classic suggestions, too.
Elsewhere outside the Modern Essentials collection, H&M is a brand that delivers fast-fashion pieces for those of us on a budget — and they certainly do some things well. A lot of that inspiration was on display during last night’s event, and thanks to a nice 25% discount, I brought home some spring styles for myself. As Beckham wears so nicely in promo shots for the collection, the above navy mini-plaid trousers would pair nicely with white sneakers (like these here) and a crisp white polo in the warmer months.
I also snagged a slim-fit khaki cotton blazer and a discounted grey twill shirt, both of which should complement the navy, brown and silver repp stripe tie I picked up. Events like these don’t come around that often, but it was nice to be able to get out, do some shopping and pick up a discount in the process — hopefully, more are in the works as part of the GQ Insider program. Stay tuned!
What are your favorite items from Beckham’s collection? Experience with H&M menswear? Let me know!