My friends, let’s dive right on in to another momentous edition of the Friday Read. I say momentous because, well, it’s Super Bowl Weekend, followed by Valentine’s Day. And better still around these parts, it’s the start of New York Fashion Week (always a hectic yet exciting time). Here’s something you can enjoy even if you’re not in New York City, though. That’d be the Huckberry Annual Winter Sale, an ideal time to get some of the very best winter menswear for up to 40 percent off.

Take heed: The Huckberry Annual Winter Sale only runs until February 12th, so you’d best act quickly to stock up on rugged, classic gear in equal measure. How about it, ehh? And if you’re more partial to sporting pursuits, not to worry: I’m going to spotlight new Adidas active headphones momentarily.

Beyond that, you can certainly follow me on Instagram for the latest #NYFW happenings, as I’ll have a dispatch on the most wearable (yes, truly wearable!) looks coming later this month for the one and only Fatherly. In the meantime, stock up on your new favorite trucker jacket or pair of boots from the Huckberry Annual Winter Sale, and let’s get into the rest of your weekend reading and shopping.

• Through my freelance writing pursuits, I get the chance to test out all kinds of seriously cool gear, including some of the best Bluetooth headphones on the market. For my own walking and hiking around Brooklyn and the borough’s Prospect Park, I’ve been testing out the crystal-clear Adidas FWD-02 Sport Headphones, a streamlined pair of in-ear headphones made for the wearer that’s always on the go. The Adidas FWD-02 Sport Headphones are a useful upgrade for training sessions, but they’re compact and easily wearable enough to support daily use. Snag a pair before your next gym morning or late winter road trip.

• I’ve said it before and I’ll say it again: Winter is no excuse to skimp on stylish shades, especially on those rare days when sunlight does stream through crisp white winter clouds. And for my money’s worth, and yours, there’s a way to upgrade your everyday carry with some of the best men’s sunglasses… all the while saving a few bucks in the process. My friends, I give you my guide to the best under-$100 sunglasses over at Maxim.
• If you gave Dry January an earnest shot this year and are still feeling “sober-curious” about going booze-free, here’s something you might find useful: Over at SPY, I gave the boozy hops a break (if only briefly) and wrote about some of the best non-alcoholic beers on the market. Again, Dry January might have come and gone, but you just might want to make some room in your beer fridge for some new, non-boozy additions.

Still need to catch up with the latest happenings here on the blog this week? Yesterday, I wrote about one of the most rugged winter jackets to buy now, the classic Filson Tin Cloth Cruiser Jacket. Here’s the full scoop as you power through Friday. We’ll see you for tomorrow’s Style Pick of the Week, and our Sunday Sale as scheduled. In the meantime, enjoy those cold beers and chicken wings on Super Bowl Sunday. Cheers, my friends!