For as much as I love my tried-and-true favorites in the menswear world, it’s quite the treat to find a brand that makes you rethink how to merge form and function. I’m talking, in this case, about California-based AETHER Apparel, a brand that’s become a new (old) favorite of mine in the past few years.

AETHER Apparel was founded with a focus on menswear essentials that are truly designed to go from town to trail, with an emphasis on technical fabrics and streamlined designs — gear that looks as stylish going across town as it does when escaping the city for a day hike or camping trip.

A tricky balance to strike, right? Of course, if you’ve checked out this blog as of late, perhaps you’re familiar with the fact that the brand now does everything from the best men’s sunglasses (a personal favorite!) to one of the best lightweight sweaters.

If you ask me, things just got even better as we dive into today’s Sunday Sale: You can get up to 60 percent off the best men’s outdoor gear at the AETHER Apparel End of Season Sale. It’s an opportunity that doesn’t come around all that often, particularly considering that AETHER crafts its gear from some of the finest technical fabrics on the planet, then sells it for a premium price (a price that’s worth it, no doubt!).

The deals are almost too good to be true within the AETHER Apparel End of Season Sale, but bear with me a moment. You can score 30 percent off, say, the sleek, water and wind-resistant Meridian Jacket, built with tough-as-nails yet lightweight GORE-TEX INFINIUM 2-layer fabric.

Among a full lineup of the best menswear deals, you’ll also find savings of 30 percent on the transition-ready, early fall-minded Pine Shacket, an all-weather buttondown you can layer over your favorite AETHER Apparel T-shirt.

The savings certainly don’t end there at the AETHER Apparel End of Season Sale — you’ll save 50 percent on a handy early fall layering piece like the Jemison Half-Zip Sweater, and a selection of reliable, super-soft long and short-sleeve tees are also marked down via the AETHER Apparel End of Season Sale.

These deals have to be seen to be believed, so I’d recommend you make your way over to AETHER Apparel before the sale ends on August 15th. Good luck out there, my friends.