Summer is about as prime a time as any to flex one’s muscle in terms of sartorial sensibility — yes, that holds true even as the thermostat climbs. In fact, beating the heat in style, whether at the beach or a backyard BBQ, is easier to do than one might think, especially if you shop summer style essentials from, say, Relwen.

The Ohio-based brand has been a longtime favorite of mine, with an eye for taking classic menswear moves — like the Oxford shirt, the chino or the polo — then refreshing them with a touch of the modern.

The Huckberry-approved brand is on my mind this weekend, particularly its artful mix of breezy, stylish pieces fit for summer’s heat — in fact, there’s an entirely new set of Relwen menswear essentials online at the famed retailer, and not a moment too soon through another summer heat wave.

Staying cool in the heat is top of mind in my neck of the woods, which actually looks a little different these next couple days — I’ll be trekking down to Scranton, Pennsylvania (yes, the home of the acclaimed series “The Office”) with my blonde-haired sweetheart Mary for a family weekend of summer fun in the sun.

Of course, I’m bringing my Buck Mason swim trunks and some Huckberry swim shorts for the occasion, and plenty of cold beer and delights from the grill are on tap. What’s on tap for you this weekend? We’ll have a duo of posts covering summer style must-haves, of course, so be sure to swing on by accordingly. Cheers and here’s to the weekend, my friends!