For as crowded as it seems the market is with the best Black Friday deals right now, there are still plenty of gems to be found as you scour the landscape for savings and style.

In my view, the sweet spot is when a brand that doesn’t typically go on sale — if at all — drops some serious savings seemingly out of nowhere. And right now on this fine Sunday ahead of a holiday week, the brand in my line of sight is Aether Apparel and its current Black Friday Sale.

The Aether Apparel Black Friday Sale is a sight to behold, with savings of up to 30 percent on some of the best technical outerwear and gear around. The Los Angeles company is perhaps best known for its selection of durable, outdoor-ready jackets, the kind that can seamlessly, stylish and subtly transition from the trail back into town without missing a beat.

The offering right now via the can’t-miss Aether Apparel Black Friday Sale covers a standout range of styles, functionality and materials, from down-fill jackets to lightweight rain shells, wind-ready zip-ups, insulated hoodies and rugged shirt jackets.

You’ll find a series of sleek yet eye-catching snow shells and ski jackets, each seemingly cooler than the last, and the collection covers both men’s and women’s outerwear and gear.

The Aether Apparel Black Friday Sale only runs through December 2nd, but in my view, that’s more than enough time to get ample savings on some of the best men’s outerwear, jackets and gear on the market. Ahead of Black Friday and Cyber Monday, this gem of a deal seems to be calling your name, I’d say.