There are times when you’re hard-pressed to find some rare, exclusive savings on one of the best heritage menswear brands on the market. As it turns out, ongoing Black Friday and Cyber Monday deals aren’t quite one of those times — it seems plenty of the best online menswear brands, even companies that don’t normally offer up all that many discounts — are getting in on the fun in a big way.

At least, it’s fun if you love the best rugged gear for men, which if you happen to be reading this blog, well, I assume you do! And that brings us to the famed Pacific Northwest gear purveyors at Filson, long one of my favorite brands and a reliable stalwart as far as the best men’s adventure supplies and apparel is concerned.

Of course, it was with great interest that I caught wind of a hidden gem, so to speak, in a crowded market for top Black Friday sales and deals: The Filson Black Friday Sale delivers 25% off more than 100 products from the famed style and apparel brand, each as built to go far afield as the next.

It’s truly a sight for sore eyes (or at the very least, a sight for your wallet), as a host of tried-and-true Filson favorites are delivering nothing but the utmost in dependable performance and heritage-worthy great looks.

That’s certainly not hyperbole if you ask me: Peruse the wares on sale for a very limited time at the Filson Black Friday Sale,and be amazed at what you’ll find. The iconic Filson Tin Cloth Lined Short Cruiser Jacket is a brand flagship that gets the proverbial red-pen discount, while the Filson Rugged Twill Duffle Bag lives up to its hard-wearing name.

On the apparel front, the Filson Alaskan Guide Shirt is a legend in the category, with rich warmth and plenty of craft in every stitch. That Filson mantra (“unfailing goods since 1897,” lest we forget), definitely holds true even as gear goes on sale (and a heck of a sale, at that!) through discounts only available for a few more days via the Filson Black Friday Sale.

When a heritage sale comes a-knockin’ featuring a brand that’s hard to find at a discount, you best pay attention — and keep your credit card at the ready, of course. Cheers to holiday deals, my friends.