It should come as no surprise that the main topic of the day, the hour, the moment is the cold weather still gripping the country — right? What’s a guy to do? The answer’s proven simple, at least according to the editor and writer of this Brooklyn style blog: Head to Huckberry to stock up on the best gear for men, and shop the Huckberry Annual Winter Sale for the next handful of days in the process.

As we’ve talked about in recent days, the simply stellar Huckberry Annual Winter Sale is packed with all kinds of durable, rugged and classic adventure gear for the modern man. And in the interest of time, there’s at least one stylish men’s winter jacket you should be shopping at a serious discount: The Relwen Featherweight Down Jacket is the best of the best at what the Ohio-based makers at Relwen do, at least in my experience.

The company leans on heritage styles like the hiker-approved down jacket as inspiration for the coolest, most useful and modern gear of today.

That’s lofty praise, but I’d wager that in terms of lightweight performance, the Relwen Featherweight Down Jacket definitely punches above its weight, and then some (better still is the fact that the hard-wearing Relwen Featherweight Down Jacket is discounted down to $243 from $348 — savings and style rolled into one functional package, my friends. Weighing in at a mere 9.3 oz., the outdoor gear company notes this sleek yet ultra-warm jacket is already “the lightest winter-ready Relwen jacket ever,” built with handy details like a two-way center front zipper and three pockets for your everyday carry.

The placket is even reinforced with herringbone for improved durability, while plastic snaps offer quiet performance, Relwen notes. Meanwhile, a reinforced collar teams nicely with a stand-up design for comfort and protection from the wind. It’s but one of many must-shop discounts within the digital pages of the Huckberry Annual Winter Sale, but it could prove the most useful and dependable at offering standout protection from the cold. Try one on for size while options are available in one of four retro-minded colors, my friends. Good luck out there, and as ever, stay stylish.