Online Shopping Picks: Everlane

Editor’s note: Sometimes, items that project great style are hard to find, especially at good prices. These articles aren’t necessarily a reflection of deals or sales for a particular brand, but noteworthy picks at the moment that can be had for affordable prices. For more Online Shopping Picks, head here.

Diving into a brand that's steadily on the way up.
Diving into a brand that’s steadily on the way up.

In the past two to two-and-a-half years or so, Everlane is a brand that’s raised a lot of eyebrows in the online fashion community. Their model of radical transparency and their desire to disseminate lots of information about how they do what they do has been praised by lots, as much as their clean, crisp aesthetic has also garnered positive reviews. They’re among a rare set of brands (J. Crew would probably be another) that do both men’s and women’s apparel very well, especially when it comes to staple essentials. They’ve been steadily expanding their wares on both sides, and have got a whole slew of releases planned for this spring — among others, they just dropped men’s henleys and a luxurious-looking merino blazer. The brand also has a new sweatshirt release and a spring jacket upcoming. For those of us that can’t wait though, there’s plenty of great goods on the site now. Check out picks below and share your thoughts on Everlane beneath that!

#1. The Henley Tee in Charcoal — $35 

An anticipated drop from Everlane that hopefully lives up to the hype.
A much-anticipated drop from Everlane that hopefully lives up to the hype.

One of Everlane’s latest product launches has easily been one of their most anticipated. When looking at the types of basics they’ve been putting out, this is a move that just makes sense — a henley is a masculine basic that can be layered all kinds of different ways (under a shawl cardigan or a v-neck sweater, to start) and brings to mind a certain rugged, old-time aesthetic. And given all the ways it can be worn in a neutral color like charcoal, this is a key pick — it meshes well with black jeans or dark denim and sturdy boots, in addition to chinos. Plenty of sizes are available right now in charcoal and other colors (almost shockingly so), and the price is excellent — lower than a comparable J. Crew staple, for example.  (Note: Look for an in-person review of one of these in white in the coming weeks). 

#2. The Cotton Pocket Tee in Slate — $15

Screen Shot 2015-01-29 at 11.02.00 AM
An underrated style basic in a unique color.

 

So the second item on this list keeps to the theme of darker-colored neutrals, which Everlane seems to do so well. While this is just a simple pocket tee, that item is fairly underrated as far as a men’s style piece. While short-sleeve henleys are a wise choice as well, sometimes you want something with more structure — that’s where the pocket tee comes in. It looks different than a traditional crewneck because of that chest pocket, and  the unique color helps it stand out from more basic options as well. This T-shirt would pair well with slim dark denim or a pair of navy trousers on the more hi-low spectrum of style; it also acts as a good neutral with some colored shorts. Don’t forget about the terrific price either — if Everlane is to be believed, comparable shirts retail for more than two times as much.

#3. The Slim Fit Denim Shirt — $55

A rugged staple for fall and winter — at a nice price, too.
A rugged staple for fall and winter — at a nice price, too.

There are so many good reasons to keep your closet stocked full of classic essentials like white OCBD’s and chambray shirts, yet in the fall and winter, it’s also handy to have a great denim shirt on-hand. Everlane also makes a deeper indigo denim shirt, and they just started selling a grey denim number, too, but the real gem of their collection is this medium denim option. It’s less overtly trendy than something like a light-wash denim shirt, and it goes with more pairings, too. It would fit perfectly with broken-in khaki chinos in either the fall or winter, and it would add a rugged, dressed-down appeal to charcoal trousers, too. This particular wash would also stand out well with black denim and a rich wool tie.  The price is very favorable when compared to a more expensive option from J. Crew, as well.

#4. The PK Polo in Hunter Green — $35

A color not typically seen on most polos, at a reasonable price.
A color not typically seen on most polos, at a reasonable price.

It might not exactly be polo weather right now for those of us in the north of the U.S. and in other cold climes, but within a couple months, it’ll be more than time for some short-sleeves. The great thing with Everlane is that they seem to keep inventory well-stocked and prices fairly consistent, so you could expect polos like these to stick around for quite a while. The fit on these looks to be solid — trim but not too tight, although one wonders if the photos shot on the model weren’t shot about a size too big (most of us prefer a slimmer-fitting polo at the sleeves and through the body). This particular item also comes in a color not seen tremendously often on polos — the deep hunter green would mesh well with wardrobe staples like tan chinos, and it would even sit right at home with lightwash jeans for the warmer months.

#5. The Twill Weekender Bag in Reverse Denim/Brown Leather — $95

For those who want to travel with style in mind.
For those who want to travel with style in mind.

No mention of Everlane would be complete without examining the brand’s gear — these pieces are what put them on the map for most of us style-conscious guys, and it seems like they’ve built up their apparel from around their bags, curiously enough. The theory would hold that dressing well goes hand-in-hand with what you carry for travel and everyday use, and these bags hold up that end of the deal quite nicely. These pieces, particularly the reverse denim weekender pictured above look crisp, clean and simple — the solid colors and lack of ornamentation or logos mean they’re not overly gaudy. From personal experience, the weekender bag is definitely meant to handle short spurts of usage — mine got used pretty hard across a summer in NYC, and I ended up replacing it with this bag instead. However, for those who need a true weekend bag, these pieces look outstanding and should provide just enough space for travel essentials. Most importantly, the price quite honestly destroys options from comparable brands. This isn’t built like a heritage bag from Filson, to be sure, but it should work just fine for the price.

Most notably with Everlane, an entire outfit, from apparel to accessories, could be built from the Everlane website, down to your wallet  — that’s the sign of a brand catering to the needs of customers while keeping style in mind.

And finally, a quick thought for all of you into Kickstarter clothing projects — be sure to check out Tom Cridland’s ongoing campaign — they’re a British company trying to break into the U.S. market and offer slim chinos in standout colors, including a nice deep navy option. Expect an in-person review of those within the coming days!

Have you bought from Everlane before? What’s on your wishlist from the brand? Let me know and thanks for reading!

 

 

 

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8 thoughts on “Online Shopping Picks: Everlane

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