See Now, Buy Now: The Shinola Traveler Subsecond Watch is the Coolest New Timepiece For Men

Best new men's watch

If the above watch looks ever-so-slightly familiar, that’s because, well, it is indeed slightly familiar. Or rather, the new Shinola Traveler Subseconds Watch is an update to a highly stylish, functional watch we’ve talked about on the blog in the past — that’d be the Shinola Traveler Watch itself, the best watch for your next road trip.

It’s fitting, of course, that we’re talking about Shinola men’s watches on the Fourth of July — the all-American brand uses finely crafted Swiss parts and a meticulous assembly process in Detroit, and the stunning Shinola Traveler Subseconds Watch takes everything you know and love about the brand’s timepieces and ups the ante even further.

Shop Shinola watches for men right now

For starters, the handsome, elegant and versatile Shinola Traveler Subseconds Watch perfectly straddles the line between work and play — the crisp textured dial is both retro and yet modern, the sort of timepiece you can wear with something as simple as stretch chino shorts and your favorite T-shirt, or else a chambray shirt and dark blue denim. The durable canvas strap leans more casual, but you can also switch up the look of the Shinola Traveler Subseconds Watch by swapping in a Shinola watch strap with ease.

But perhaps the best update to the Shinola Traveler Subseconds Watch is, well, that cool subseconds dial so you can keep track of your time on the road. If you’re looking for a watch that can practically do it all, from day to night in the season ahead — and at an agreeable price of $650 — then the Shinola Traveler Subseconds Watch is the timepiece for you. Happy shopping, my friends.

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