Folks, is it hard to believe it’s already (almost) the end of July? Summer is rushing by, yes indeed, and although I might be on the road this weekend — in lovely Portland, Maine, as you might have seen on my Instagram! — there’s no time to waste when it comes down to getting dressed in style this summer. Case in point: Today’s featured sale in our Friday Read, the Huckberry Annual Summer Sale. It runs through Monday and offers you up to 45 percent off the best men’s style gear of the season, and it won’t be the last time you hear about it this weekend. I can guarantee you it’ll give you the best chance yet to step into summer in style — and yes, there’s still plenty of time to dress well in the heat right now.

As for me, well, as I said, the weekend rolls along as I check out a beloved Northeast city in this intense heat wave. With that being said, here are just a few key style reads to get your Friday rolling the right way. After all, the Huckberry Annual Summer Sale awaits, so let’s get right into the rest of your weekend, yes? Yes indeed. Cheers!

• Here’s one weekend kickstarter I think you’re going to love, especially if you’re a boating enthusiast, and especially if you’ve had your eyes on a stylish Shinola men’s watch. Head over to Maxim to read my take on the newest Shinola watch, one that’s more than ready to hit the high seas, thanks to its sailing-minded functionality. Your new favorite timepiece is up for grabs, folks.

• We’re not done talking about the best men’s style deals quite yet, my friends. Make your way over to Outerknown — the sustainable style brand founded in part by legendary surfer Kelly Slater — to shop a plethora of the best menswear deals in all manner of categories for the rest of this season (and beyond).
• How about one more pick to jumpstart your weekend, yes? I’ll take you back over to Huckberry to shop the perfect mix of rugged, casual and throwback-inspired gear: The Huckberry x Coors partnership harnesses Huckberry’s principles of rugged adventure and plenty of fun, and it does so with serious style in mind. I’ve got you covered with yesterday’s blog post, my friends.

I’m going to wrap things up here in the spirit of keeping you on your toes — and in the spirit of giving you time to shop plenty of covetable menswear via the Huckberry Annual Summer Sale. Good luck out there and stay cool, folks!