If ever you wanted to score an early winter deal on one of the best men’s sweaters for the season, here’s your chance. Think of this like a See Now, Buy Now deal in the truest sense of the word. The famed San Francisco and Austin retailer and one of the best online shops for men just announced a special deal on its sustainable sweaters from perfectly rugged, expertly crafted in-house brand Wellen, a deal worth shopping right here and right now (as the title of the post would indicate, of course).

Yes, that’s right: You can get 30 percent off for a limited time on the best men’s winter sweaters from Wellen, all as part of the famed Wellen Seawool Collection. The secret behind the Seawool Collection? Its eco-friendly nature and rugged appeal, of course. These designs echo old-school, super-warm fisherman sweaters, yet they’re updated with modern materials, making the lineup some of the best sweaters for men through the brisk fall and winter months.

The key is the use of Seawool fabric, which uses recycled plastic bottles and oyster shells to deliver a soft, warm, insulating yet breathable fiber. That fiber is then woven into a classic knit sweater design, one that also incorporates nylon and wool for stretch and warmth as some of the best sweaters for men you’re apt to find right now.

Select from the Wellen Seawool Collection in either a classically rugged cardigan or crewneck sweater, each of which you can wear with picks like your favorite pair of blue jeans all winter long for effortlessly cool style. And remember: These stylish men’s sweaters are 30 percent off right now for a very limited time, so shop accordingly.