The style points keep rolling in, as do the bountiful style servings when it comes to the best Black Friday and Cyber Monday sales from top designers and your favorite brands — like Billy Reid as shown above.

But before we get down to business: A very Happy Thanksgiving from this humble Brooklyn style blog — here’s hoping you’re enjoying the day with family and friends, along with an outstanding dinner and (naturally) some of the best holiday menswear in tow.

Alabama-based Billy Reid has long been one of my favorite menswear designers, putting a rugged-meets-refined spin on American staples like the denim shirt, the blue jean, the peacoat and (dare I say) the flannel shirt and the blazer. Those styles, like the Bond Peacoat, are part of the modern menswear lexicon.

He’s also all about community, often featuring his family — and their recipes and stories — on his site and via social media.

And if you’ve met Billy or spoken to him via phone (as I have for this story on American-made menswear at The Manual), you’ll realize he really walks the walk, talks the talk and designs some simply standout menswear. Beyond just the most-excellent Billy Reid Black Friday Sale, it really did feel just right to cover the brand, given his focus on family, connection and community.

Beyond that, his pieces are a true staple in my own wardrobe, including the Bond Peacoat. So, what about that Billy Reid Black Friday and Cyber Monday sale before you drift off into a turkey-fueled slumber?

The savings are yours for the taking, including a potential discount on the perfectly fall-ready Billy Reid Tuscumbia Shirt as shown above: Get 20% off your purchase of $400 or more, 30% off purchases of $800 and up (the Bond Peacoat is $798!) and 40% off purchases of $1,200 and up. How’s that for some of the best menswear deals around?

Billy Reid’s style essentials are an investment, no doubt, but one you can feel great about making, given their authenticity, long-lasting quality and exceptional blend of style and durability. That’s about as good as it gets when it comes to holiday shopping over the long weekend, if you ask me.