The Friday Read: A New Whiskey, How to Brew Beer at Home & The J. Crew Bankruptcy

The coolest dive watch on the market, in time for the weekend.

If you’re just joining us for the first time for The Friday Read, welcome! And if you’re more than accustomed to my weekly roundup of the best menswear news to know and the best men’s style deals to shop, then welcome back. The headline at the top covers a lot of ground, does it not? These are extraordinary and trying times we live in, so hopefully, you’ll find each of the above topics interesting and informative (heck, I know I’ll  be enjoying some whiskey this weekend). But first things first: It’s *time* for the weekend, as that stylish dive watch above would indicate. The timepiece in question is from New York watchmaker Martenero, who’s currently offering up a great deal on a new dive watch via Kickstarter. It’s the brand’s first dive watch, and if looks are any indication, it could be your new favorite timepieceyou need only pre-fund it before May 22nd to secure one of the best dive watches out there (note that it ships in September).

Elsewhere around these parts, it looks to be business as usual this weekend here in Brooklyn, by which I mean I’ll be hunkered down, enjoying some of my new favorite craft beer from New York’s Nonsequitur Beer Project — gotta love craft beer delivery — and supplementing that with some freshly ground coffee from the very cool and ingenious Taylor Stitch x FiveTillFour project supporting small businesses. Of course, I’ll be spinning some vinyl on a stylish record player, too. What are your weekend plans (besides enjoying tomorrow’s Style Pick of the Week)? Let me know on Twitter. 

  • I mentioned above that we’d be getting into one of the best new whiskies to try now, and indeed, here we are: I wrote about a very cool partnership between Americana rockers Jamestown Revival and craft whiskey makers Oak & Eden for GearMoose. The Oak & Eden Round Prairie Rye Whiskey pays homage to Jamestown Revival’s roots while using an innovative finished-in-the-bottle process — the result is a rich rye whiskey that pairs perfectly with Jamestown Revival’s music.
  • Maybe you’re a bit more of a craft beer guy (I’m a craft beer enthusiast first followed by whiskey), and if that’s the case, the Bespoke Post Brew Box might be the right way to go. It’s a great way to brew beer at home, especially if you’re just testing the waters in that realm, and I wrote all about this excellent easy-to-use homebrew kit for GearMoose.
  • If you’ve been following any fashion news as of late, you likely heard the news: Once-lauded retailer J. Crew filed for bankruptcy last week. It’s quite the turn of events for a brand that likely introduced plenty of us (myself included!) to the larger world of men’s style, and it got me thinking about this archival Esquire piece on how everyone wears J. Crew. The title says it all.

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  • One constant around the Brooklyn HQ of The Style Guide? Great tunes (usually played through my LSTN Sound speaker) — and on that note, I’ve found this Pitchfork piece on why we listen to new music very fascinating indeed. Check it out, then let me know on Twitter what you’re enjoying lately.

OK, so that’s going to wrap up my weekly guide to, well, the weekend. Before you go though, I’m going to point you toward an essential weekend outfit, and it involves a rugged henley. More specifically, I’m pointing you toward my guide on how to wear a henley this spring. You’re going to love it (I hope). One final thing before the weekend: You can still pick up this stylish Taylor Stitch Moto Jacket as seen below right now (limited sizes available) for a heck of a discount. So, go for it?? Alright, that’s all I’ve got. Cheers!

The Friday Read: New Jeans from Mott and Bow, Work-From-Home Footwear & Grayers Face Masks

Get a tee, give a tee — a perfect way to give back to charity relief efforts.

As we kick off another Friday Read here on The Style Guide, we’re going to dive right in the best way possible: By highlighting a great way to give back to front-line first responders. Those relief efforts come courtesy of Huckberry, who just launched its For the Frontlines program. The scoop is this: Put your hard-earned dollars toward both style and a good cause through buying the Proof 72-Hour Frontlines Donation Bundle. You get a stylish merino tee for yourself, and another shirt is being sent to a frontline worker — how cool is that? You can also request a T-shirt of your own if you happen to be a frontline worker. If that’s the case, thank you on behalf of this small Brooklyn style blog for your extraordinary service. The cause is a noble (and stylish) one, so kudos to Huckberry for launching this program.

OLIVERS

In the meantime, there are other ways you can give back to COVID-19 relief efforts. For instance: Head to HELM Boots to pick up your new favorite leather boots, then use the code “donate20” to get 20% off your purchase — while $20 goes to relief efforts. It’s a great inititiave with some excellent benefits from one of the most stylish boot brands I’ve come across. There’s also plenty more covered in today’s Friday Read when it comes to new gear, including the best new dive watch on the market (available for pre-order right now from Martenero — more on that below). Now that we’ve covered those items of business, what else is on your weekend to-do list? I’m looking forward as always to tucking into some strong coffee (this time via the Brooklyn outpost of Ninth Street Espresso) and playing a new vinyl record I just got in, the terrific 2017 album “Antisocialites” from Canadian indie rockers Alvvays! Are you a fan? And how are you using your added time at home this weekend? Give me a shout on Twitter, and enjoy the Friday Read below.

Now’s your chance to get an early deal on one of the best new dive watches around.

  • OK, let’s talk watches for a second — like the stylish dive watch shown above. If you’ve been lucky enough to get your hands on a coveted Martenero timepiece (as seen here on the blog), you know they’re the real deal. This stylish watch brand is back in a big way with yet another opportunity to crowdfund a new timepiece — the  Martenero Belgrano is one of the coolest watches to buy now (well, pre-order, at least). Here’s the deal: It’s Martenero’s first dive watch, paying homage to classic models while delivering style all its own. 200 meters of water resistance and a crisp, sharp design help blend fashion and function, and the 316L stainless steel construction ensures plenty of durability. Right now, you can pre-order the Martenero Belgrano for an early bird special of $299 (it’ll ship this September), with prices increasing from there if you don’t snag the deal in time. Act quickly, because that’s a great deal compared to the full retail price of $790. If looks and design are any indication, Martenero has just come out with your new favorite watch — maybe pick up one in every color if you feel so inclined. 

OLIVERS

  • Here’s your reminder that that yes, yes indeed … you can still shop for and try on some of the best men’s jeans to wear at home. Crucially, stylish jeans with stretch are the kind you should be searching for, and that’s where NYC’s Mott and Bow (a longtime favorite of mine) comes into play. Right now, you can use the code beau10 to get 10 percent off your first purchase at Mott and Bow! Keep in mind, the brand also makes stylish henleys and some of the softest, coolest T-shirts known to man. There’s never been a better time to upgrade your spring at-home style.
  • It’s heartening to see how so many brands are pivoting their operations and looking for ways to give back to COVID-19 relief efforts, is it not? Found under the New Arrivals section, you’ll come across a unique-but-crucial addition to the Grayers brand and its lineup of summer style essentials. That’s right, Grayers is now selling (non-medical) face masks in an array of cool-looking and high-quality fabrics. It’s a sign of the times, to be sure, but it’s a welcome way that the brand is giving back. Pick up a four-pack (or two-pack!) now.
  • NYC-based men’s shoes brand Ankari Floruss (started by prominent menswear aficionados Moti Ankari and Marcel Floruss), recently debuted its first-ever pair of slides for cool, refined at-home style. They’re handmade from 100 percent leather and retail for $117, with a portion of sales going to helping frontline workers in the COVID-19 pandemic. I can’t think of a more stylish way to give back.

Is it really the weekend if you aren’t kicked back, cup of coffee (or cold beer) in hand, perusing some of the best menswear deals of the moment? Not quite. If you’re new here, I’m going to direct you toward another edition of The List — it’s  my weekly roundup of the best men’s gear for plenty of different style situations. Rest assured, although we’re all at home, it’s crucial that you stay dressing in style. Correct? Indeed. OK, that’s all for today. Thanks for reading — stay safe, stay healthy.

-Beau