The Friday Read: A New Whiskey, How to Brew Beer at Home & The J. Crew Bankruptcy

The coolest dive watch on the market, in time for the weekend.

If you’re just joining us for the first time for The Friday Read, welcome! And if you’re more than accustomed to my weekly roundup of the best menswear news to know and the best men’s style deals to shop, then welcome back. The headline at the top covers a lot of ground, does it not? These are extraordinary and trying times we live in, so hopefully, you’ll find each of the above topics interesting and informative (heck, I know I’ll  be enjoying some whiskey this weekend). But first things first: It’s *time* for the weekend, as that stylish dive watch above would indicate. The timepiece in question is from New York watchmaker Martenero, who’s currently offering up a great deal on a new dive watch via Kickstarter. It’s the brand’s first dive watch, and if looks are any indication, it could be your new favorite timepieceyou need only pre-fund it before May 22nd to secure one of the best dive watches out there (note that it ships in September).

Elsewhere around these parts, it looks to be business as usual this weekend here in Brooklyn, by which I mean I’ll be hunkered down, enjoying some of my new favorite craft beer from New York’s Nonsequitur Beer Project — gotta love craft beer delivery — and supplementing that with some freshly ground coffee from the very cool and ingenious Taylor Stitch x FiveTillFour project supporting small businesses. Of course, I’ll be spinning some vinyl on a stylish record player, too. What are your weekend plans (besides enjoying tomorrow’s Style Pick of the Week)? Let me know on Twitter. 

  • I mentioned above that we’d be getting into one of the best new whiskies to try now, and indeed, here we are: I wrote about a very cool partnership between Americana rockers Jamestown Revival and craft whiskey makers Oak & Eden for GearMoose. The Oak & Eden Round Prairie Rye Whiskey pays homage to Jamestown Revival’s roots while using an innovative finished-in-the-bottle process — the result is a rich rye whiskey that pairs perfectly with Jamestown Revival’s music.
  • Maybe you’re a bit more of a craft beer guy (I’m a craft beer enthusiast first followed by whiskey), and if that’s the case, the Bespoke Post Brew Box might be the right way to go. It’s a great way to brew beer at home, especially if you’re just testing the waters in that realm, and I wrote all about this excellent easy-to-use homebrew kit for GearMoose.
  • If you’ve been following any fashion news as of late, you likely heard the news: Once-lauded retailer J. Crew filed for bankruptcy last week. It’s quite the turn of events for a brand that likely introduced plenty of us (myself included!) to the larger world of men’s style, and it got me thinking about this archival Esquire piece on how everyone wears J. Crew. The title says it all.

Visit Todd Snyder New York

  • One constant around the Brooklyn HQ of The Style Guide? Great tunes (usually played through my LSTN Sound speaker) — and on that note, I’ve found this Pitchfork piece on why we listen to new music very fascinating indeed. Check it out, then let me know on Twitter what you’re enjoying lately.

OK, so that’s going to wrap up my weekly guide to, well, the weekend. Before you go though, I’m going to point you toward an essential weekend outfit, and it involves a rugged henley. More specifically, I’m pointing you toward my guide on how to wear a henley this spring. You’re going to love it (I hope). One final thing before the weekend: You can still pick up this stylish Taylor Stitch Moto Jacket as seen below right now (limited sizes available) for a heck of a discount. So, go for it?? Alright, that’s all I’ve got. Cheers!

The Friday Read: Early Holiday Gift Ideas, A New Timepiece and Craft Beer

Hey there, my friends — let’s raise a glass to the weekend, yes? It’s been a jam-packed week in NYC, from a media event at my day job at NYC’s Coyne PR to some excellent rock shows on the side, including a long-awaited retun from my pals in the West Coast-based indie rock band Mainland. They played the legendary Mercury Lounge on Wednesday night as part of a sold-out tour alongside fellow rockers The Wrecks — talk about a great night of guitar-driven jams. And for what it’s worth, the latest Mainland release, the anthemic “I Found God,” is an excellent, high-voltage song packed with power and a poignant, moving music video to go along with it. A heck of a way to spend a Wednesday night, certainly! This weekend promises more fun, too — I’m heading upstate for a quick day trip to the lovely town of Beacon, home to the world-class Dia: Beacon art museum. It’ll be a nice getaway after a busy week, and I’m bringing my favorite fall style essentials with me, of course. For full coverage, be sure to check out my Instagram. What’s on the docket this weekend for you? On the style front, I’d say you should prep to dress for your next tailgate in style if you’re heading out to a ballgame. Taking things just a bit more casually? We’ve also got you set when it comes to weekend style essentials. Again, I hope you enjoy the weekend — and I hope it’s filled with great coffee, great brunch and great beer!

  • It’s never too early to start shopping around for the best men’s holiday gifts — right? Right? Luckily, our pals at Huckberry have darn near everything you need for a great stocking stuffer (and beyond). Some initial favorites of mine? Ursa Major’s Essential Face Wipes, the cool and cozy Acorn Astronaut Slippers, Fulton & Roark Shave Cream, and of course, the Be Home Copper Bar Set. Fear not, though — we’ll cover plenty of holiday gift suggestions and Black Friday deals in the week ahead.
  • If you’re on the hunt for a new timepiece — which you certainly should be — your search might just be ending … well, today. Martenero lovingly crafts durable, striking timepieces with heritage quality and a modern edge. The Kerrison, the brand’s latest effort is A) Assembled in New York and B) Made with some seriously cool design touches. We’re talking a crisp, simple and stylish everyday watch. It’s available for pre-funding on Kickstarter now and if I were you … I’d hop over to that page and hand over some money.
  • While we’re talking all things Kickstarter, how about upgrading your everyday carry? Maybe with something as simple as the Minimal Mechanical Pencil? From Modern Fuel, this excellently designed mechanical pencil is simple enough to be essential — in short, it’s a pencil you’ll want to pre-fund now … before you find yourself using it all the time, everyday. Plege $340 or more and get the Collector’s Set, featuring one of each pencil. Tell me that’s not a great deal, ehh?
  • Now, aside from menswear writing and live music, I’ve got another passion — that of excellent craft beer. It’s easy to find so many great spots serving up richly crafted beer in NYC, but October (a recently launched beer and music-centric publication) delves into a cool question: What if you only had two taps at your restaurant or bar? What would you serve? The examples seen in this feature are pretty neat, to say the least.

That’s going to do it for this week’s Friday Read — enjoy a nice weekend, shop a few of my fall men’s style essentials, and see you tomorrow for the Style Pick of the Week. Cheers!

-Beau