Friends, it’s the most wonderful time of the year, is it not? It’s certainly as wonderful a time as any to do a little shopping, like stocking up on the best menswear deals at Taylor Stitch during what just might be the best weekend of the year (for shopping and turkey time, of course). It’s certainly the case if you’re a menswear enthusiast and want to save on the best men’s style essentials — period — at one of your favorite brands for a very limited time.

The deal in question is about as good as it gets: Through today, get 20% off sitewide at Taylor Stitch for Black Friday weekend style deals, and get $20 back in store credit for orders over $100. That’s not the only thing Taylor Stitch has cooking. For Cyber Monday, you can get 30% off sitewide, and $30 in credit on orders of more than $100, at your favorite menswear brand.

If both of those deals sound too good to be true, that’s because, well, they normally are — it’s not every day Taylor Stitch menswear goes on sale. In fact, the famed brand — known for everything from one of the best flannel shirts to the rugged Taylor Stitch Moto Collection — doesn’t normally offer much of its line at a discount at all, aside from the always cool, always innovative Taylor Stitch Workshop.

If you ask me, that means you’ve got your work cut out for you when it comes time to shop for the best on-sale menswear, including 20% off sitewide for Black Friday and a whopping 30% off sitewide for Cyber Monday at Taylor Stitch. Now’s the time to shop, stock up and save — act accordingly this holiday season, my friends.