Your rotation of the best winter style essentials is, in some ways, like a stable, right? A tried-and-true rotation that you turn towards on the daily, especially when it comes time to layer up with one of the best flannel shirts for winter. And in the brisk months, never underestimate how far a rugged, stylish men’s flannel shirt can take you. And on that note, never underestimate how far Faherty flannel shirts will take you, with the right mix of polish, rugged style and cozy winter warmth.

It gets even better, especially if you know the family-owned New York brand. They’ve built a business off super-soft fabric and put that into practice with picks like the Faherty Legend Sweater Shirt (a personal favorite), as well as today’s featured pick. That’d be the must-buy Faherty Alpine Flannel Shirt, an ultra-soft, well-made flannel shirt fit for the office or a holiday party. The best part? The Faherty Brushed Alpine Flannel Shirt is now 33 percent off as of this writing when you use the code SALE25.

It’s all part of Faherty’s “Sale On Sale” this season — get an extra 25 percent off sale items — and the Faherty Alpine Flannel Shirt just might be the best of the bunch as you survey those action-packed sale offerings. For good measure, the Faherty Alpine Flannel Shirt is made from brushed 100 percent organic cotton, boasting the sort of classic fit that allows you to layer it over your favorite henley or wear it comfortably on its own (or perhaps underneath one of the best winter blazers).

The versatility of the Faherty Alpine Flannel Shirt is nearly unmatched in that regard. Rock it untucked with tailored chinos or wool trousers for a crisp-yet-casual holiday party look, or style it with a rugged shawl cardigan for a dash of winter weekend warmth.

Luckily, Faherty sells all of those essentials (just shop for Faherty Bestsellers), but it’s the Faherty Alpine Flannel Shirt that remains the star of the show today, thanks to the fact that it’s — again, a reminder! — 33 percent off with the code SALE25. My friends, I think you just found your new favorite winter shirt, and it’s the Faherty Alpine Flannel Shirt