See Now, Buy Now: The Huckberry x Timex “Cola” Watch is the Perfect Summer Timepiece

Just as you’ve got your go-to pair of summer sneakers and your lightweight stretch jeans for hot days, so to should you have one of the best men’s watches for summer on your wrist. That’s right: In my book, there are absolutely stylish men’s watches that are practically made to be worn in the summer heat. It’s your lucky day as we dive into our latest See Now, Buy Now entry, because the visually striking new Huckberry x Timex “Cola” Sport Watch is one of the best watches for men to wear starting this summer and moving well beyond that. It’s the go-to pick when it’s too hot to wear a leather watch, which, news flash, is frequently the case in the summer months.

This watch, an exclusive to the good folks at Huckberry, first debuted to great fanfare last year, and for good reason. Again, the fact that you can only get this watch at Huckberry means that competition is steep to add this timepiece to your collection. It very well could claim that lofty spot as your new favorite watch, but the crucial first step is buying it right now. The Huckberry x Timex “Cola” Sport Watch has all the proper bells and whistles you’ve come to expect from extraordinarily durable and yet fairly priced Timex watches, for starters, including that red-and-black design (hence the “cola” name, of course).

SHOP: The Huckberry x Timex “Cola” Sport Watch

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This nicely priced men’s watch for summer (it retails for $189 at Huckberry) is entirely unique, designed from scratch by both companies and using military inspiration plus ’70s and ’80s Timex and watch trends. So while Timex has an extensive archive that designers like Todd Snyder frequently use for inspiration (to great effect!), this creation is even more unique, and just as covetable. It features a striking red-and-white military crosshair dial with luminescent markings, along with an aluminum bezel with a sharp red accent. It’s these design touches that help the Huckberry x Timex “Cola” Sport Watch stand out from the pack as far as the best watches for men are concerned.

The dial is also a fitting throwback as far as size is concerned: It’s a nice, sharp 38mm in diameter, making this a watch you can wear with a Huckberry T-shirt and hybrid shorts as readily as you can team it with a classic men’s polo and lightweight summer pants (loafers sold separately). The great news is that the Huckberry x Timex “Cola” Sport Watch is durable enough to wear with those outfits on consecutive days, and you can keep on wearing it all week long if you so please. At a price like that (again, it’s $189 at Huckberry), why wouldn’t you want to make this your go-to summer timepiece? The answer to that question is up to you.

SHOP: The Huckberry x Timex “Cola” Sport Watch