Style Q+A: Leland Grossman

Editor’s note: To catch up on other Style Q+A entries, click here.

Catching up with Leland Grossman, the designer and founder of L.11 and the subject of this Style Q+A entry.

Catching up with Leland Grossman, the designer and founder of L.11 and the subject of this Style Q+A entry.

As I’ve written about in past Style Q&+A entries, the #menswear world seems to get smaller and smaller — in great ways — seemingly by the week. It’s through the online men’s style community that I’ve made some great connections and friendships, and the scope of that continues to grow. Take our latest entry in the Style Q+A series — it’s  quite the story. Through some great mutual friends who happen to play in a kickass rock band (seriously, check out Mainland when you get the chance), I met Leland Grossman, a wickedly talented designer and one of the team behind Liberty Fairs, the traveling contemporary menswear trade show. It’s always refreshing to connect with someone who’s got a unique take on the #menswear industry, particularly when it introduces you to new concepts and design aesthetics — Leland’s own collection, L.11 (or Leland.11), consists of just two items (and a neat logo pin), but both the collection’s tailored hoodie and tailored sweatpant are well-made, refined and stylish in a  way that one might not feel about regular sweats. It stands to reason that if you appreciate a great pair of boots or a rugged pair of denim, you’d also appreciate a high-quality pair of sweatpants — right? Such is the inspiration behind the collection, among other focuses.

It’s a neat approach, and shows that even if your personal tastes might be different, you can always learn more and expand your horizons — that goes for all fronts, from quality fabrication to a new design ethos. The good news is, Leland’s already at work on his second collection. And yes, you can pick up a terrific hooded sweatshirt while you wait — let the style upgrades continue! Enjoy the below Q&A, and let me know who else you’d like to see under the spotlight (kidding) over on The Style Guide Facebook page!

A look at just a few of the details inherent in Leland's well-built and well-edited collection.

A look at just a few of the details inherent in Leland’s well-built and well-edited collection.

TSG: Talk about how you first got interested in the world of style and fashion?
LG: It was around the 6th grade (11 years old). I was getting pretty into breakdancing and was dancing with mostly people I looked up to at least 5 or 6 years older than I was. The hip-hop (dance) community is pretty connected with music, fashion, etc. I think this exposure paired with being in such a melting pot of style really opened my eyes to what was out there. From that point on I started to explore eBay and cool websites and really the internet took it from there.

TSG: In terms of your own line, where do you draw that inspiration from?
LG: My personal line, L.11, was conceived from a very consumer-based stand point in the market. Being passionate about the best brands in the industry for so long, I had built a strong foundation for what I felt was missing. (I’m) not re-inventing the wheel, just doing things differently with the utmost care and attention paid at every step of the way. The L.11 brand is inspired by vintage sports themes, but more importantly, the collection represents the finest details and fabrications at a price point that makes sense, whether or not you love fashion.
TSG: How do you see that evolving in terms of new products or a direction/focus in the coming seasons?
LG: Collection 01 consists of two items, a pullover hoody and tailored sweatpant, done in two beautiful Japanese fabrics. The natural progression is for Collection 02 to expand into additional comfort basics. My take on a full-zip hoodie and a crewneck will be part of the first drop. Also, I’m researching fabrics for a “constructed” T-shirt and long-sleeve thermal done through the L.11 branding ethos. A sweat-short could be on the horizon as well!
Another look at the L.11 line, and what just might be the nicest hoodie you'll ever own.

Another look at the L.11 line, and what just might be the nicest hoodie you’ll ever own.

TSG: Who’s a great role model for you in the style community, or in general?
LG: My greatest role model and person the brand is dedicated to is my father, Richard Grossman. Eleven was a very special number between us and when he passed away when I was 16, I vowed to harness his spirt and make him proud no matter what I ended up doing. L.11 is about (that), but it’s also intended to connect to everyone’s story. … It’s not about who’s got it worse, but about how we deal in the face of the adversity. That to me is what true style is -not wearing what’s cool or trendy but wearing what makes you happy and confident.

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TSG: What’s a major menswear trend you see picking up steam that people might not know about?
LG: As technology has become more advanced, we’ve seen a push from non-traditional fashion companies into this wearable tech sector. In his last show, Junya Watanabe fitted his pieces with solar panels that could charge your iPhone. I don’t think jackets are going to have rocket boosters any time soon, but I’m fascinated by the intersection of technology and fashion. Specifically, there is a style I describe as “Futuristic Explorer,” which is sort of a fusion of Japanese Heritage, technical outdoors brands and pop colors. It’s “athleisure” to the next level. Specific early examples of this would be Nike’s ACG collaboration with Erolson Hugh of ACRONYM or Japanese brand N. Hoolywood’s capsule with Mountain Hardware. My favorite brands right now are in this category, such as White Mountaineering, Stone Island, Ten C and Arc’teryx Veilance.
TSG: What’s one essential item (or outfit) that every guy should have in his wardrobe?

LG: This is a tough question, as most guys have very polarized value systems when it comes to their “things”. That is to say, some feel $100 is too much for sneakers, but can understand $500 for a nice watch. I think the key is finding things that make you happy. A purchase shouldn’t be stressful but rather add value to your every day. For me, that means investing in essential items I feel will give me that happiness and are worth the price. My Shinola watch and Garret Leight sunglasses are great examples of investment pieces that I use every day.

TSG: Similar to that, what’s one item you can’t live without?
LG: My gold “R.A.G” necklace. My mom makes jewelry and when I told her I was contemplating getting my Dad’s initials tattooed, she offered up an alternative. The solid 18K chain and pendant make it easily my most prized possession, and I can’t go anywhere without it around my neck.

To follow along with the rest of the L.11 story and the new collection, check out the brand on Instagram.

Florsheim

Style Q+A: United By Blue

The interior of the seriously cool (and ethical!) United by Blue flagship store and coffee shop.

The interior of the seriously cool (and ethical!) United by Blue flagship store and coffee shop. Photo courtesy of United By Blue.

Editor’s note: To check out other Style Q&A pieces, head here.

In recent years, it seems that consumers have been paying more and more attention to the little things: how and where (and why) their clothes are made, for starters. And the type of impact that clothing companies have on the world outside the style and fashion sphere has grown increasingly important, too. During a stop at the outstanding Pop-Up Flea trade show and exhibition earlier this spring in NYC, I came across an eyecatching booth outfitted with rustic décor, durable chore coats and soft T-shirts. It quickly became apparent that United By Blue wasn’t any ordinary clothing company schilling at trade shows, though. Founded in 2010, the brand aims to create a direct impact through the sale of each and every product by removing one pound of trash from oceans and waterways through clean-ups organized by the company. It’s a rather astonishing and inspiring mission, and it goes without saying that the product they sell to make it happen is pretty neat, too (I’ve previously written about their Stillwater Board Shorts for GearHungry). They also stock an extremely well-curated selection of home goods , bags and outdoor gear while simultaneously running a coffee shop at the brand’s Philadelphia flagship, among other Northeast-based retail locations. I caught up with co-founder Brian Linton via email for a few brief questions to learn more about the company’s roots, what makes the brand tick and what plans they have for the future.

A United By Blue clean-up taking place. Photo courtesy of United By Blue.

A United By Blue clean-up taking place. Photo courtesy of United By Blue.

The Style Guide: Talk to me about the founding of United By Blue and the ‘A-ha!’ moment that led to its creation?

Brian Linton, United by Blue: United By Blue started after I was running a brand that was donating a portion of proceeds to ocean conservation. It lacked impact because I wasn’t able to measure the environmental goodness of what the money achieved. United By Blue was a way to get our hands dirty. It is a brand created with a focus on creating the infrastructure and systems within a for-profit business structure that would normally only be present in a non-profit. We organize and host cleanups on an ongoing basis, all from within the company. We don’t outsource or donate money to others to do environmental good in our name.
Ernest Alexander

TSG: What has it been like to run a company equally focused on clothing and social/environmental good? Has it been difficult to merge the two?
UBB: Certainly it’s been a difficult but fun journey! Merging the two works because we consider ourselves an outdoor brand. And being in the outdoor industry, our customers love and care about the outdoors. Therefore, the overlap is more natural than it may seem. We are able to often partner with the retail stores that sell our products on cleanups in their local communities, mobilizing customers to become volunteers and attend a UBB cleanup.
TSG: Are there certain product categories the brand isn’t in currently that you’d like to expand in the future?
UBB: As a lifestyle brand, we are constantly expanding our offerings. This past season, we launched an awesome line of men’s board shorts and will be expanding the swim category in the future. We’ve also put a lot of energy and focus into developing more women’S dresses, which will be launching over the coming seasons. You can also expect more gifts and home goods later this year.
The brand's Asbury Park, New Jersey store. Photo courtesy of United By Blue.

The brand’s Asbury Park, New Jersey store. Photo courtesy of United By Blue.

TSG: Are there areas of the country where the brand would like to expand in terms of either a retail presence or stockists?
UBB: We are an East Coast brand and are therefore much more prevalent there.  Although we have some solid distribution along the West Coast, this is definitely an area that is a reflection of our brand vision and a place we would love to grow.

Ben Sherman US

TSG: Any upcoming collaborations or partnerships you might be able to discuss briefly?
UBB: We just launched a collaboration with Roots Canada that will be sold through our stores as well as their stores through Canada and the US.  It’s a line reflective of our shared passion for the outdoors and the importance of protecting it.
Check out United By Blue on Instagram if you have a hankering for beautiful lifestyle and scenery shots (paired with durable and stylish products), or give them a follow on Twitter, where they frequently run giveaways and other neat promos.