The GQ x New York Fashion Week: Men’s Lounge

A showcase for American menswear designers that's been years in the making.
A showcase for American menswear designers that’s been years in the making.

Unless you live under a rock (or maybe even if you do), you might have heard that the beginning of this week marks the start of the first-ever New York Fashion Week: Men’s. In short, the event is something of a watershed moment for the fashion industry, as this week marks the first time that American menswear designers in particular have been given a dedicated outlet to showcase upcoming seasonal collections, as designers in London and elsewhere receive. How big is that? Some were saying the American #menswear industry was dying out in relation to fashion week as of just a few years ago. So what does all this mean for the average consumer? Well, American designers like Todd Snyder and Billy Reid (of Bond Peacoat fame) are offering their heightened take on staples that’ll actually appear in stores next season. So while outlandish runway pieces likely won’t be up for sale, think of runway shows like auto shows — a look into the creative process of each designer, with lots of fanfare and hype.

Recharging slightly during Fashion Week: Men's with a cold one from the esteemed Brooklyn Brewery.
Recharging slightly during Fashion Week: Men’s with a cold one from the esteemed Brooklyn Brewery.

And what does all this mean for those within the #menswear editorial and retail community? Well — a whole lot of hopping around the city to various collection previews and shows (check out the full schedule here). While I’m not as busy as some folks out there, I appreciate the chance to get in on the action and meet up with like-minded folks as part of my postwork editorial pursuits and my day job working on behalf of Timberland. Lucky for me, GQ’s The Gent Lounge is here to help this week with its #GQFW Lounge. The lounge has previously hosted some stellar events on behalf of the likes of Tiffany & Co., and this week, they’ve teamed up with stellar menswear retailer Mr. Porter and LG Mobile, among others, to curate a recharge lounge.

Some of the style essentials curated by Mr. Porter and GQ at the lounge.
Some of the style essentials curated by Mr. Porter and GQ at the lounge.

Along with some distinctly shoppable and drool-worthy wares from Mr. Porter as part of the brand’s partnership with GQ on monthly collections, there was also a nice selection of tasty craft brews from Brooklyn Brewery. Attendees also got a closer look at the new LG G4 Smartphone , which comes complete with a sharp leather case available in a variety of colors. In fact, my friend Leo Chan of popular blog Levitate Style is testing out the phone all across the city as part of this week’s events, and photographers were snapping portraits with the phone itself. And the lounge has done a nice job of curating products for a life lived stylishly, from dishware to vintage issues of GQ and home accessories. It was the ideal way to start what’s sure to be a busy week. Tuesday’s ventures will hopefully include a viewing of Todd Snyder’s Spring 2016 wares with my friends at Brothers & Craft — stay tuned!

Ernest Alexander

Ben Sherman US

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